Hey Kyle – that’s a good idea

I have a client (a residential remodeler) who has received some good referrals from an interior designer in the past.

She’s sent him some great leads that have turned into great clients!

All of her referrals have been thrilled with his work. Great all the way around, except…

He hasn’t heard from her (the interior designer) in about a year. She hasn’t reached out. My client hasn’t reached out to her. It’s just been radio silence.

A couple weeks ago I said to my client as we were reviewing his Remodelers AutoPilot account and seeing where he’s been generating his leads from, ‘Hey, have you heard from that interior designer lately?’

Nope.’ he said.

‘You should reach out to her,’ I said.

He replied: ‘Hey Kyle – that’s a good idea!’

(Fancy ideas like this is why they pay me the big bucks folks…)

Fast forward, my client reached out to the interior designer. He simply picked up the phone and called her!

They set up a time for lunch and on the phone she said: ‘Hey, I have a referral for you – I’ll share it with you at lunch!’

Why hasn’t she sent him any referrals in the last year? Why did it take him reaching out to her to finally prompt a referral? Why has she not reached out to him at all lately? Not sure.

But I do know that when you proactively reach out to your strategic partners (people who share the same ideal client as you do and that can refer you) – good things happen.

I see it all the time.

Developing more of them and strengthening the relationships you already have with your strategic partners should be a key part of your Marketing Plan.

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Remodelers AutoPilot could (should?) be a key part of your marketing plan too :)

Be productive today – not just busy,

-Kyle

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Here’s a few things that I offer:

Remodelers AutoPilot – A start to finish CRM, email sending, postcard sending, done-for-you email newsletter producing, lead tracking, differentiating your remodeling business monster!

Remodelers One A Week – A quick weekly kick in the butt to help you get important things done.

Remodelers Community – A free, private Facebook group (139 members and counting)

Free Marketing Strategy Call – You’ve been getting my emails for months (or years!) – isn’t it time we spoke and I offered you some personalized coaching for your remodeling business?

Salad

I’m at lunch right now. I’m eating a salad.

(I like to put my headphones on and work at lunch)

I can’t remember exactly where I was last week, but this thought came to my mind:

‘Hey Kyle – Stop eating like a pig.’

I’ve just been sloppy with it lately. For the last week, I’ve eaten much better.

Here’s what’s interesting to me – and hopefully you. Like a lot of things – I didn’t need to come up with this big plan. Sign-up for some program. Find the newest fad diet.

Those are all roadblocks and excuses for not taking action.

No. I just needed to make a DECISION and then stop eating like crap.

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How does this ‘DECIDE!’ thought apply to your life and business right now?

Sure, perhaps it’s related to your health.

It could also be a decision that you’ve been mulling over or that you’ve been ignoring, like:

  • DECIDE to let go of that employee
  • DECIDE that project is one you need to step away from (it’s not a fit for your business)
  • DECIDE to invest in that advertising or marketing program
  • DECIDE to start working out
  • DECIDE to fully implement that new process
  • DECIDE to shift around some job responsibilities amongst your team
  • DECIDE to get home from work at 5:00PM
  • DECIDE to take your spouse out this weekend
  • DECIDE to read for 20 minutes today
  • DECIDE to _________.

Whatever it is for you: Stop pondering, delaying, kicking it down the road and DECIDE.

Don’t wait for all of the stars to align just perfectly.

Successful business people are decisive.

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Here’s a few things that I offer:

Remodelers AutoPilot – A start to finish CRM, email sending, postcard sending, done-for-you email newsletter producing, lead tracking, differentiating your remodeling business monster!

Remodelers One A Week – A quick weekly kick in the butt to help you get important things done.

Remodelers Community – A free, private Facebook group (139 members and counting)

Free Marketing Strategy Call – You’ve been getting my emails for months (or years!) – isn’t it time we spoke and I offered you some personalized coaching for your remodeling business?

Dedicated to your success,

How soon we forget

The subject line of this email is the whole punch line:

‘How soon we forget’

As I’ve been checking in with clients during coaching calls this week a variation of this has popped up time and again:

  • ‘Yeah, I’ve gotten away from that – it was working well and I’ve just stopped doing it.’

The topics have ranged from questions they were asking prospects, marketing materials they were bringing out to their initial in-person meeting, check-in meetings they were doing with their team, a routine they were doing to start their work day.

This came up for me this week too.

I was doing a good job of not checking the mail or my phone or doing anything else the first five minutes I got home from the office. I had been giving my wife five minutes of uninterrupted time to ask her about her day and how she was doing right when I got home.

On Wednesday she said, ‘hey honey, remember when you were doing that everyday when you got home? I liked that.’

What is something that you had been doing in your life or business that was working well that you need to get back to?

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Here’s a few things that I offer:

Remodelers AutoPilot – A start to finish CRM, email sending, postcard sending, done-for-you email newsletter producing, lead tracking, differentiating your remodeling business monster!

Remodelers One A Week – A quick weekly kick in the butt to help you get important things done.

Remodelers Community – A free, private Facebook group (137 members and counting)

Free Marketing Strategy Call – Perhaps you’ve been reading my content for months (or years!) – isn’t it time we spoke and I offered you some personalized coaching for your remodeling business?

This should help

I just had a client cancel a meeting. I’m sure you have that happen from time to time as well.

If you were to take that newly found time and put it towards marketing your business – what exactly would you do during that hour?

Here are some practical ideas for you.

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Struggle with getting things done?

Join Remodelers One A Week – set a clear S.M.A.R.T. goal each week and have a group of people (including me) encouraging you and holding you accountable.

It’s quick, inexpensive, and works.

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In case nobody else gives you a word of encouragement today – here you go:

Keep working hard ! You’re doing great :)