He was working long hours and making limited progress

He was going crazy chasing every lead and never had enough time. He pulled out a blank sheet of paper when a new lead came in and didn’t have any formal process that he would take a new lead through. He wasn’t organized and didn’t differentiate himself from any other remodeler.

His sales pipeline was organized in his brain vs. in any type of reliable system. A lot of his time was spent trying to remember what he needed to get done and who he was supposed to follow-up with. This lack of a system resulted in a lot of leads falling through the cracks.

Two years after he finished a job for a client – if you asked that client, “Have you heard from them since your project has been completed?” Their answer was, “No. Not at all.” He wasn’t doing anything to stay-in-touch with his previous clients. This resulted in less repeat and referral work for his business.

All of this impacted his attitude. He was wore out. Didn’t feel like he was making progress in his business. Was always worried he was forgetting to get back to someone. Was usually behind on turning around leads, which hurt his close rate. All of that affected his cash flow and overall profit in the business.

When you are feeling overwhelmed and behind in your business – that affects life at home with the family and the precious (and in his case – limited) time outside of work.

He was working long hours and was making limited progress in really building a remodeling business that was systematic, organized, and driven by proven and solid processes.

In his case (and perhaps yours ) – he spent years trying to solve these problems himself with different forms or off-the-shelf software products.

There were other times he was so overwhelmed that he would just ‘bury his head in the sand’ and ignore the problems – hoping they’d go away.

After years and years – the problems above were still there and he didn’t have them solved.

He had a lot of leads coming in the door, because he did good and quality remodeling work for his clients. He had a good reputation.

What he didn’t have were any tools to help him quality leads, a clear and powerful sales process to follow, reporting to help him know what was working/not working – he was just flying by the seat of his pants without a clear plan/direction.

In the remodeling business – production is king. Doing a great job on that kitchen or bathroom remodel and getting it done in a profitable way is the most important thing…

BUT – if production is going well, yet you’re chasing every lead that is coming in, always struggling to get estimates completed, feeling behind, have a low close rate, and aren’t organized with your marketing efforts – you can be miserable and overwhelmed.

That’s what he was feeling.

Then he reached out to Kyle and signed up for some personalized coaching and his Remodelers AutoPilot program. Things quickly started to turn around for him.

If you nodded your head through everything above, let’s talk.

How is your sales pipeline currently organized?

“His sales pipeline was organized in his brain vs. in any type of reliable system. A lot of his time was spent trying to remember who he was supposed to follow-up with. This lack of a system resulted in a lot of leads falling through the cracks.”

How is your sales pipeline currently organized?

There is huge value in clicking a button and instantly knowing everyone in your:

  • Appointment Stage
  • Design/Project Development Stage
  • Done Proposal For, Haven’t Signed Stage
  • Jobs In Progress
  • Completed Jobs for 2016

You’re leaving sales on the table if you rely on your brain to track your sales pipeline and manage your follow-up.

Instead of checking the news or Facebook for 20 minutes today – buckle down and start getting your sales pipeline organized.

My Remodelers AutoPilot system is much more reliable than your noggin – feel free to shoot me an email and I’ll send you the details on it.

Think about this

If the part in black sounds like your remodeling business now –and the part in red is where you’d like to be…

I would ask that you email or call and let me know.

Think About This:

  • Instead of a remodeling business that is stagnant and/or running you (vs. you running it)imagine having an expert alongside you to lead you and help implement a proven and practical sales and marketing system for your business.
  • Instead of chasing every lead that came in and not having any structure to your sales processimagine qualifying your leads and only spending time on ideal prospects.
  • Instead of being disorganized and struggling to follow-up with prospectsimagine having your entire sales pipeline at your fingertips within seconds and having a toolbox of follow-up emails, postcards, and communications that you can send with a click.
  • Instead of having no marketing plan in place to help differentiate your business from the competition andalways competing on price imagine if you were easily and clearly differentiating your business from everyone else from the initial phone call all the way through to the contract signing.
  • Instead of spending money to generate leads, but not being sure what was working or not workingimagine having a clear report that shows you number of leads you generated and from where, your closing percentage by lead source, how much revenue each lead source brought in, and your cost per lead and per sale.
  • Instead of not doing anything to stay-in-touch with your previous clientsimagine having a done-for-you email newsletter ready for you each month that you can approve and send within minutes.

I had a physical this morning. Please watch.

I had a physical this morning.

I’m alive. I’m well.

The big takeaway for me was the fact that we don’t focus enough on the fundamentals.

For example – in your remodeling business:

  • Are you pulling out a blank sheet of paper when you talk with a new remodeling prospect or do you have a system (a Project Discovery Sheet?)
  • Are you getting an email out between the initial phone call and first meeting to build know, like, and trust?
  • Have you added any new photos to your website or Houzz profile in the last three months?
  • When was the last time you were proactive with asking for a review on Google from one of your satisfied clients?
  • How about you fire off a hand-written thank you card today to that prospect you just met with?
  • What prospect should you follow-up with today? Go pick up the phone and make the call.
  • Speaking of the phone – go call one previous client: ‘Was thinking about you today – wanted to check in and see how you guys are doing and how the job we did for you is holding up.’
  • Did you acknowledge and thank the person who referred you that kitchen project you just signed last week?

Nothing earth shattering in that list. Just good, solid fundamentals. I promise to keep hitting you with them, because we all need to be reminded.

Same thing with going to the doctor this morning.

My big takeaway was that we need to focus on the fundamentals with regards to our health.

This afternoon I did a Facebook Live and recorded a little recap of my physical this morning. You can watch it here (we don’t need to be friends on Facebook in order for you to view it. But feel free to friend me on there.)

Be sure to read through the comments that my friends have been making to the video. Some good perspective mixed in there.
Keep working hard and don’t forget about the fundamentals.

I’ll close with: How can I help you? Send me an email and let me know.