I was speaking with a Remodelers AutoPilot client this morning and he relayed this story to me:
I sent the 6-month follow-up email [See a copy of the email below] to a remodeling client of mine.
Her reply to me was: ‘In all the years and all the businesses I’ve dealt with – you’re the first person who actually followed up 6-months after the project to see how everything is going!’
She was delighted. That conversation I had with her led to a little $10,000 remodeling project that next month.
Following up after the job is completed pays off!
Here’s what the 6-month email that is sent out of Remodelers AutoPilot looks like:
Subject Line: Hunt Remodeling Project
I just wanted to thank you again for choosing [Business Name] for your remodeling project – we truly enjoyed working with you!
We like to touch base with clients 6 months after the project to make sure that you don’t have any unanswered questions about maintenance and care.
Please let me know if we can be of service – we are always here to help you in any way that we can. Thank you again!
Agree that this is a good idea?
Here are two ways to implement this idea:
1. Copy and Paste the email that I just gave you above. When you are done with a project – go to your calendar and go out 6 months.
Create an appointment for that day – put ‘Send 6-month follow-up email to [Client Name]’ as the title. When that pops up on your calendar – copy/paste – and get it taken care of.
2. Sign-up for Remodelers AutoPilot :)When you click the ‘COMPLETED JOB’ sequence in Remodelers AutoPilot – the following emails/postcard will be sent out automatically at the specified time – without you having to think about it:
COMPLETED JOB Sequence
When added to this, they receive the following:
- 1 day – How did we do? [Client Satisfaction Survey]
- 20 days – Can you leave a review for us? [Request to leave a review on Google & Houzz]
- 180 days – [Client Name] Remodeling Project [See this above]
- 365 days – 1-Year Birthday Postcard
- 547 days – Hi [Client Name]! [18 month check-in email]
- They are also regularly receiving a professional email newsletter [this is your done-for-you email newsletter that is part of Remodelers AutoPilot]
Dedicated to your success,
P.S. For those who may be thinking: ‘Kyle, this is just going to lead to people wanting us to come back to fix little things and make little adjustments.’ Yes, it very well could.
But more than ANYTHING ELSE – we want to have THRILLED clients – not satisfied clients. One way to exceed their expectation is by following up after the job is done and taking great care of them – these thrilled clients will come back to you for more work and more actively refer you to others.
Think of these visits after the job is done as a marketing investment.
A bit of a smorgasbord of a post for you today. Several different topics and I hope you find them valuable:
1. I was working out consistently for 10 months. In the fall I didn’t work out a single time for 3 months. Since mid December I’ve been back at it. Question for you: What good habit have you let slip that you need to get back to?
2. The 2017 Cost vs. Value Report from Remodeling Magazine just came out. Are you using it with prospects? If not, consider something like the text below in the initial email you send out to a new prospect (with Remodelers AutoPilot – we send this in a professional email between the initial phone call and first in-person meeting):
We know cost can be a factor in many remodeling projects. To help you have a more realistic picture of where your budget should be, we recommend you look at Remodeling Magazine’s Cost Vs. Value Report which takes 35 of the most popular remodeling projects, gives you their average cost in a specific region and also lists what you can expect for a return on your investment.
3. Are you going to choose the left side or right side? Click here to see what I’m referring to.
4. Having yourself, your key employees (or people you are considering hiring) complete a DISC Profile is a great way to get some credible feedback on strengths/weaknesses.
It costs $42 to take and 15-20 minutes to complete. I recommend this one (choose ‘DiSC Classic 2.0 Report – View Results Instantly’)
5. In this video, I interview remodeler Rhonda Burgin and we discuss best practices that you can incorporate into your remodeling business’ Houzz.com profile.
Reach out anytime – I’m here to help.
2017 is a blank slate Kyle.
People overestimate what they can get done in a month and underestimate what they can accomplish in a year.
There is something about this time of the year and having the clean slate in front of you that (if you’re like me) gives a new and fresh feeling to everything.
The thing I want to encourage you to think about this week:
What are you wanting/needing to accomplish in 2017?
When December 31, 2017 rolls around (which will happen before we know it!) – what’s going to be the story of your year?
Sure, this includes the story of your business in 2017, but also in your life outside of work. In your relationships, faith, volunteer work, health, etc.
My goal with this post is to simply get you to pause and write a few things out.
If you’d like to reach out and share a few of your thoughts with me – I’d love that – please do. I’ll be sure to reply back and share a few words of advice or encouragement.
Looking forward to staying connected and helping you in the days/weeks/months ahead.
Happy New Year!
Here’s what I got for you today (the more important part is the second item I discuss below…)
If you want to clean up your sales process, have a rock-solid follow-up process, stay-in-touch consistently with all of your previous clients, differentiate yourself from your competition, easily send Pardon Our Dust campaigns, and just feel organized, professional, and sharp – take a look at this.
I’ve been trying to mention Remodelers AutoPilot in each email I send out – a man has got to eat! – but now that that is out of the way…
Here’s what I really wanted you to email you about:
Man does it feel nice when people are nice to you.
And, boy, it doesn’t take much to be nice to people.
I received a note recently from the lady who runs the children’s ministry at our church. I teach once a month to the 1st-4th grade group.
She took the time to write me a nice note – a couple sentences about the lesson I recently did. A thank you and some other things. It felt so nice to read.
And to think that she’s busy and went out of her way to send me that email means a lot. She didn’t have to do it.
Here’s what’s interesting…
Receiving her note sent off a chain reaction of sorts.
Because of the way her note made me feel – it reminded me – man, I should be doing that for others too.
The next thing you know, I sent a text to a buddy. He’s a police officer. Works the night shift. Has three little ones (one who’s just months old.) The guy doesn’t sleep – he’s in about as stressful of a job as you can be in – working hard on balancing life and work and husband and dad responsibilities.
He was blown away that I was thinking about him and sent him a note.
It took me 30 seconds to send.
I sent my wife a quick note telling her that I was thinking about her and that I loved her. Just out of the blue.
I made a quick phone call to a client who I know is struggling right now and an email to someone I haven’t spoken to in a while.
All of that happened because someone was really nice to me…
These are things we all know mean a lot in life. They are the way most (all?) of us want to live our lives – but we’re busy. We’re juggling a lot of things. We’re pulled in a lot of different directions.
I hope that this note spurs you on to extend a little extra kindness and thoughtfulness to people you run into today and/or prompts you to reach out to others in your life who would be lit up by receiving an unexpected note/call.
That’s all I got to say… about that. [Re-read that last line in a Forrest Gump voice.]
Wishing you a wonderful Thursday – be well – reach out anytime.