What I’m Doing Today

During a 'Seddon Day' you step back from your business and reflect on these 5 Key Questions

 

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I’m part of a mastermind group of marketers. It’s led by a business coach I hired several years ago. A gentleman over in Israel named Dov Gordon.

One of the members in the group is a bloke (he’s from England, so I can call him a bloke…) named Mike Seddon.

Mike announced to the group a few months ago that he has been diagnosed with inoperable and incurable cancer.

The man is an inspiration. We’re friends on Facebook and he’s stayed active in our mastermind group. He has such a wonderful and upbeat attitude and is at peace with the whole situation.

A couple weeks ago Dov helped Mike do ‘The Last Webinar.’

This was Mike’s gift to everyone and something he wanted to leave as a legacy – it outlined what a ‘Seddon Day‘ is.

And today, what I’m doing is taking a ‘Seddon Day.’

During a ‘Seddon Day’ you step back from your business and reflect on these 5 Key Questions from Mike.

The point is to make sure that you are building a business for the life you really want to live:

  1. What is My Why?
  2. What Does Success Look Like?
  3. Am I enjoying the Journey?
  4. Am I hanging out with the Right People?
  5. What would Happen to my Loved Ones?
You can learn more or listen to Mike’s ‘The Last Webinar’ at SeddonDays.com (once he got through some tears at the start of the webinar, he held himself together quite well.)
I wanted to share this wonderful idea with you this morning. I hope it’s something that you’ll take the time to reflect on for you and your business.

Stop using your brain as your CRM

You're leaving sales on the table if you rely on your brain to track your sales pipeline and manage your follow-up.

I asked this question on two separate phone calls yesterday:

“How is your sales pipeline currently organized?”

The first remodeler replied: “Um… my head.

The other replied with a nervous chuckle and said: “I just use my brain:)

Both of these remodelers know they are doing it wrong.

They know there is huge value in clicking a button and instantly knowing everyone in their:

  • Appointment Stage
  • Design/Project Development Stage
  • Done Proposal For, Haven’t Signed Stage
  • Jobs In Progress
  • Completed Jobs for 2015

You’re leaving sales on the table if you rely on your brain to track your sales pipeline and manage your follow-up.

In you want details on Remodelers AutoPilot – a system much more reliable than your noggin, send me an email and I’ll send you the details.

Signed jobs for 2015 already put us 2.5 times our 2014 volume

"I would not have closed as much business or kept my sanity this past year without it."

I’m working on finalizing a website with all the details on my Remodelers AutoPilot program.

It’s forced me to get clear with exactly what the program does. It allows you to:

  • Transform your sales process
  • Organize your sales pipeline
  • Automate your follow-up and stay-in-touch marketing

I have been asking the 20+ remodelers who use the program for the results they’ve seen.

The email below is from Jacob Thompson – a remodeler out in Washington. He’s been using Remodelers AutoPilot since last fall. Here’s what he had to say:

“A big benefit for me in using Remodelers AutoPilot is to be able to see in a glance what appointments I have scheduled, leads I’m working on project development agreements for, which leads I have presented but haven’t signed, jobs in progress, etc…  Prior to using the program, information was all over the place and it was tough to prioritize my time when I wasn’t even sure where everyone was in the pipeline.

Soon after we implemented the system we did our first home show and the system was absolutely critical in tracking the pipeline. We had 20+ requests for appointments and for the next few weeks I was running 2-3 appointments 2-3 days per week. There was no way without Remodelers AutoPilot I would have been able to keep my sanity or be as organized/professional with my follow-up.

The automation of it has been a huge time saver as well. Previously when a new lead called in I would write down their contact if (hope I didn’t lose it), open up my email, open up a word document, copy and paste our initial email, manually add several pdf attachments, etc. and then wait for the attachment to load. Now that is all taken care of for me in one simple click – saving me time.

Plus, I have the ability to not only see if they have opened the email but also which of the links they clicked on. It helps to see who is really interested.

The monthly e-newsletter is great as well, I’d say at least every other month we get at least one call/email from a past client or prospect as a result of the newsletter. Previously we were lucky to get one out every few months. Now all I have to do is say yes to the email proof and off they go. 

Hope that helps Kyle.  Writing all that out really made me realize how much I rely on Remodelers AutoPilot at this point.

I would not have closed as much business or kept my sanity this past year without it.

Our old systems got us by for the volume we were doing, but with signed jobs for 2015 that put us at almost 2.5 times our 2014 volume I would have been drowning. Thanks for all you do.

Let me know if you need anything else.

Jacob Thompson, CGR, CKBR
Home Run Solutions, LLC
O: 425-320-4786
C: 425-533-7896
www.homerunsolutions.net

Pretty soon I’ll send you to a website with all the Remodelers AutoPilot details – for now, simply email me if you’d like more info and I’ll send you some quick demo videos of the program and a document with all the other details.

The Big50 Award. Should you care?

"Hey, what's that logo on your sleeve?"

Imagine this situation…

You’re walking up to the front door of a prospect who’s looking to do a nice sized kitchen remodel.

big50You know from the phone conversation that you aren’t the only company they’re talking to.

A little while into your meeting, the wife points to your shirt and says,

“Hey, what’s that logo on your sleeve?”

Smiling, you say, “That’s the Big50 Award logo, have you heard of it before?”

Being a homeowner, of course they haven’t, so you succinctly and clearly explain:

“Each year, our industry publication, Remodeling Magazine, selects the top 50 remodelers from across the country. We were honored to be selected to this exclusive group last year.”

Simple. Clear. Powerful.

This is the conversation several of my clients have had many times with homeowners.

And two of my clients, (Bencar Building Systems & Key Builders) who won the award this year, will be sharing with their prospects in the months and years to come.

Why you should care

You need to be working hard to differentiate your remodeling business from the competition.

After all, if you look the same, talk the same and act the same as all of your competitors – homeowners are going to decide who to go with on one thing and one thing alone… Price. Not a fun place to compete.

Winning the Big50 award sets you apart from the pack. Being a member of an exclusive group of your peers helps you build authority and credibility.

I often say, when it comes down to the homeowners final decision to buy, it’s not going to be just one thing that gets them to say yes, but a combination of a lot of little things. The credibility that comes from winning an award like this is one factor that can help tip the scales in your favor.

Being an authority in your marketplace is one of the best assets you can have in your remodeling business.

How you can use it

Winning the Big50 award is something you can use throughout your marketing/sales efforts:

  • Have a picture of you receiving the award on your office wall, website, and Facebook page
  • The Big50 logo goes on your:
    • Company shirts/hats
    • Website
    • Email signature
    • Business cards
    • Yard signs
    • Letterhead, etc.
  • It’s worthy of a company wide party to celebrate and to thank the members of your team. It’s something they can be proud of
  • A local press release can be sent out for media mentions
  • It should be included in your print/email newsletter that you send out to clients/prospects/strategic partners/friends
  • It’s mentioned during your prospect meetings for years to come

Should you care about the Big50 Award? Yes. In today’s marketplace, we have to be on the lookout for any and all competitive advantages we can find.

Like the remodeler above, you’ll smile when the homeowner asks what’s on your sleeve, because you know you’re about to share a story that few of your peers can.