One Word Open

I’m about to meet with one of my Remodelers AutoPilot clients.

I’m going to start the meeting by asking:
Rock4
“What’s your one word open?”

What they are answering is one word that comes to mind of how they are feeling right now.

I hear a wide range of responses:

“Frustrated. Excited. Tired. Worried. Calm. Anxious. Happy.”

The benefit of this is it gives me a quick pulse of the room.

What is your one word this morning?

Next time you get your team together – open the meeting this way so that you have a good feel for where everyone’s head is at.

It’s a nice way to ‘break the ice’ and get everyone talking/participating.

P.S. My one word this morning is ‘scattered

This is your business

Home Remodeling: The most complex small business to own and operate?

I’ve been thinking about this over the last couple months.

Is a home remodeling business the mostblog postcomplex small business to own and operate?

  • Ever changing rules, regulations, and inspectors to deal with
  • Ongoing training and certifications to keep on top of
  • Keeping employees productive, trained, and happy. Always planning on who you need to hire/let go of next
  • Managing the relationships with your group of sub-contractors
  • Effectively marketing your business to generate a flow of quality leads
  • Having an effective and streamlined design and estimating process
  • Managing your sales pipeline and follow-up
  • Continuing to improve and work on a strong sales process from start to finish
  • The pressure of signing work and selling it at a solid markup while competing against a host of competition
  • Running job cost reports and then evaluating performance, and making adjustments
  • Understanding and consistently reviewing your Profit & Loss Statement
  • Managing risk – having the proper insurance
  • Managing cash flow, accounts payable and receivable
  • Being a leader. Setting the vision for the business. Setting annual goals and managing your overall business plan
  • The need to keep an eye on new products and ways of doing things more effectively
  • The need to buy tools/equipment and the tug of war on what to invest and not invest in
  • The hard work it takes to deliver a high-quality finished project on-time and on-budget
  • Oh, and you’re also in people’s homes – tearing them apart and putting them back together. It takes time, patience, and effort to manage the relationship and expectations of your clients

You’re running a very complex business.

More complex than your buddy who is a financial advisor, insurance agent, realtor, car salesman, lawyer, dentist, chiropractor, engineer? Yes. I think so.

Here’s the key to taming this beast:

You can’t effectively do it all on your own. You need to surround yourself with a team of people who can help.

Perhaps I (Kyle) can be part of your team to provide guidance, insight, accountability, and systems.

Please contact me if you’d like to get to know each other a bit more and discuss how I can help you.

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P.S. If you haven’t read my recent article in Remodeling Magazine you can read it here: To Make a Marketing Difference, Focus Less on What to Do and More on Doing It

The article was just posted on Remodeling Magazine’s website. I’d appreciate it if you could leave a comment on there with ONE item from the table that you are going to take action on and implement.

A Little Less Conversation


blog post People Talking
logoWhen you get your June/July issue of Remodeling Magazine – you’ll see a two-page article that I wrote.

You can read it here (I saved it as a 2-page PDF).

You can also read it here on Remodeling Magazine’s website.

Please take a couple minutes to read it and let it soak in.

Then send me an email or comment below with ONE item from the table (table also copied below) on page two that you are going to take action on and implement.
a_little_less_conversation

Dedicated to your success!

Interesting reply

blog post send textTwo things:

1. If you want a straight-up marketing tip – here you go:

Pick up the phone and call ONE previous client today. Simple as:

“Hey! I was thinking about you today and wanted to check in and see how you and the family are doing and how the job we did for you is holding up.”

Nothing more – nothing less. Do this regularly and you might say something like a remodeler in New York told me:

“Kyle – calling 5 previous clients every week for the last six months has turned out to be the best business advice I’ve ever received.”

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2. Not marketing related, but equally (or more?) important:

I sent an email on Friday titled ‘Reflection’ – I took the email and turned it into a blog post here. Please read it if you haven’t already.

I received a reply all the way from a builder over in Brisbane, Austrailia.

This bloke (trying my best at Austrailian slang) said it was ok if I shared his reply with you. I hope you find it helpful/encouraging – and that you’ll take similar action on what matters most:

Dear Kyle,

What a beautiful looking day in your part of the world. A complete contrast to the storms we experienced here in Brisbane (Australia) last Friday afternoon.

Upon reflection of my past week (as suggested) I feel a little guilty/hurt/angry as I have not devoted anywhere near enough time as a husband and a father.

I love my family to bits and work hard to support them, but what’s the point when I am at work most the time?

I’d like to thank you for your email as it has reiterated the importance to me of a sustainable work-life balance.

I have been so caught up in my work lately I have being blinded to the fact that I been neglecting the most important thing in my life …. family.

Your suggestion of taking time each week to reflect is a fantastic idea and is something I intend to implement immediately.

I’ve heard the phrase “work to live, not live to work” ….. no doubt I should start to take heed! Thanks again for giving me a little kick in the bum and reminder of what’s important in life.

Keep up the good work – I always enjoy reading your emails. Have a great week.

We had a quick email exchange and he added this in another reply:

Although I do enjoy reading your emails, I very seldom take time to write a reply.

However as mentioned, your email hit a nerve – enough for me to take action immediately!

Your email motivated me to undertake the following:

  • Block out time and set a weekly reminder in my Outlook Calender.

I intend to spend 15 – 20 minutes (2-3 minutes / point) each Friday morning as soon as I arrive at work.

I will spend this ‘quiet’ time reflecting on each one of your bullet points.

This way I will be able to tie off any loose ends from the work week and have time to plan ‘family time’ over the weekend.

  • I’ve also copied your bullet points (titling them “Friday Morning Reflection”) and pasted them to the bottom of my computer screen!

Nothing brings me more energy than helping take a remodeler who is overwhelmed and helping them feel in control of their business.

Want to set-up a time to talk? No cost to get to know each other and the agenda of the 29-minute call will simply be:

  • Tell me where you’re at, where you’re trying to go and what you think is keeping you from getting there. And I’ll share my advice/ideas.

You can schedule a time to talk here.