Be careful with who you work with

I received the email below from a client of mine. We’ve been working on how he’s qualifying new leads – in a short couple of months he’s gone from – ‘I can’t talk about budget – I could never charge for the drawing/scope of work/etc. phase’ – to what you see below:

“Kyle – Since we’ve been meeting, I have changed our approach to how we start interacting with new prospects.

During the initial meeting I get to know their project and then talk about budgets, time frames and all the misc. stuff that an initial meeting brings and try to give them a rough idea of what I think the project will cost.

From there I figure out if they are serious by telling them the next phase will be the project development phase which includes a drawing, scope of work and site research.

I tell them this has a cost and give them a rough idea of that cost. This is where we separate the tire kicker from the serious client. The serious folks have no problem with it, the tire kickers hem haw and find a way out, I don’t waste my time on estimating a project that is going nowhere, it’s beautiful!”

He’s protecting his time and working only with ideal clients. He’s starting to take control of his business!

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Wasting time on unqualified leads.

Disorganized sales process and sales pipeline.

Leads falling through the cracks.

No clear reporting on what works/doesn’t work.

Failing to stay-in-touch to harvest repeat and referral work.

Trying to figure it out all on your own while working long hours.

If those lines hit close to home, it may be time to invest in this and fix those issues once and for all (Remodelers AutoPilot).

Variety is the spice of life

They say ‘variety is the spice of life’ – it’s been a little bit since I’ve checked in via email – so I thought I’d send you an email with some variety.

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Last week we enjoyed a trip down to the Smoky Mountains for Spring Break. Three kids missing from this photo and Calvin (who is in the picture) has his eyes closed, but look at the view in the background! It’s a beautiful place. I hope that you and yours have been able to catch a little time away as Spring is starting up.

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$10, $100, $1000 – Do a quick audit this week of how you’re spending your time. Learn how and why here.

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I believe very strongly that improving your initial phone call with a new prospect is as important as anything else in your business. Grab just one idea from this list and focus on improving it on your next prospect call.

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“You cannot succeed by yourself. It’s hard to find a rich hermit.” – Jim Rohn

If you’re a remodeler and would like to schedule a complimentary (that means free of charge!) Marketing Strategy Session with me – click here to request it. Don’t try to be superman and figure everything out on your own.

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Private Facebook Group – Something new and very simple: Details here: RemodelersOneAWeek.com – we’re getting started the first week in May – jump on board now!

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Make sure you don’t take a bad half hour this week and milk it for the whole day. Quick wisdom from my wife here.

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Wasting time on unqualified leads.

Disorganized sales process and sales pipeline.

Leads falling through the cracks.

No clear reporting on what works/doesn’t work.

Failing to stay-in-touch to harvest repeat and referral work.

Trying to figure it out all on your own while working long hours.

If those lines hit close to home, it may be time to invest in this and fix those issues once and for all.

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I think that’s enough of a variety pack for this email! Hope you were able to find something of value for you and your business.

I truly appreciate you giving me some of your valuable time and attention. Reach out anytime!

Clarity vs. I don’t know

Remodeler: “Hey Kyle, should I renew this advertising for another year?”

Kyle: “I don’t know, what do your numbers say? How were the results?”

Remodeler: “Well… I haven’t really been tracking things that closely.”

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Wouldn’t it be wonderful to have a report that shows you:

  • Total number of leads you generated – organized by lead source (i.e. website, referral, Houzz, Facebook, etc.)
  • Your closing percentage (overall and by lead source)
  • Amount of revenue you generated by lead source
  • Your Cost Per Lead and Cost Per Sale

Would it help you decide what to invest less in? Or more in?

It’s much easier to make decisions on where to invest your precious advertising/marketing dollars when you know how well those dollars have been performing.

And it’s much better to rely on facts and hard numbers vs. what your gut or memory is telling you.

Clearly tracking your leads and results (using the Marketing Dashboard Report) is just one of the many things you’ll love about Remodelers AutoPilot.