Let’s say you have a sales goal this year of $900,000

This is something I have my clients do.

Certainly not the only way to do it, but it works well for us.

Let’s say you have a sales goal this year of $900,000.

That’s $75,000/month in remodeling sales.

So that’s the monthly goal you’re aiming for.

Bust out a spreadsheet like the one you see in the photo.

Look at the jobs you have SIGNED. (Not ones that you THINK you’ll sign, but only ones that are under contract.)

List those projects out in Column A and put their Total Sale amount in Column B. Now think.

This requires you to look at your production schedule.

This requires you to ballpark how much of each project you would expect to produce each month.

As an example – the ‘Hunt’ project in the spreadsheet will start in November and we’ll produce (and collect) half of it in November.We’ll finish (and collect the rest of the money) in December.

Plug those numbers in.

As you go through all of your signed projects, review your schedule and plug in the data, you’ll get a total at the bottom for each month. NOW – you compare that total to your monthly sales goal. (In this example it’s $75,000/month)

The spreadsheet is showing us we’re solid in November, ahead (more money than we budgeted!) in December, and we’ve got work to sell to fill up January.

A few things:

  1. I’ve found that 3 months (this month, next month, and the following month) is a good way to do this (not 4 or 6 months – just stick to 3)
  2. While reviewing your P&L (looking in the rearview mirror) is very important to see what has happened in the recent past – looking AHEAD (at what’s coming up) is just as important.
  3. By creating this and keeping it up to date, you are thinking through what you signed, your schedule, it gives you a kick in the butt to push sales through to signing, gives you clarity/peace of mind (or a bit of stress/reality check) when you review the numbers.

It’s a simple exercise and it’s been very helpful for a lot of my coaching clients (remodelers like yourself.)

Email at kyle@remodelyourmarketing.com back with any questions.

Here’s the spreadsheet.

“This is how we work”

I was working on an ‘Our Process’ document with one of my clients this morning.

“This is how we work”

When you’re able to clearly lay out how your remodeling process works, it:

1. Differentiates you

2. Helps you build know, like, and trust

3. Shows the prospect that it’s not your first rodeo and that you’re organized

Keep it simple – start with something like this:

1. Dreaming & Planning

At our first meeting in your home, we will:• Listen to what you like and don’t like about your current home – your goals, needs, and desires for the new project• Discuss how our process helps to make your project a simple and enjoyable experience• Review the desired budget and what you’re looking to invest in the project• Based on our years of experience and your project, we will be able to give you a ‘Ballpark Range’ of what your project may cost… etc

Then move to the next parts of the process and bullet them out:

2. Design & Project Development

3. Finalize Your Plans

4. Final Proposal Presentation / Contract Signing

5. Pre-Construction Etc…

This can be a powerful sales and marketing tool and something you should consider putting together.

I talk about this a bit more in this podcast (By the way – you should subscribe and leave a review of my podcast!)

Listen here: http://remodelersontherise.com/selling-smarter-strengthening-your-sales-process-from-start-to-finish-part-1

Kyle’s Marketing Top 10 List for 2020

Is your remodeling business ready for 2020? Join me as I walk you through my Marketing Top 10 List to prepare your remodeling business for 2020 on Wednesday, October 30th, at 1pm EST (sign up here).

You’ll walk away from this fast-paced, informative webinar with specific and practical ideas you can implement to attract more leads in 2020 and generate more repeat/referral business this fall/winter season.

This fast-paced, informative webinar reveals proven, cost-effective marketing ideas to help you:

  • Increase repeat and referral business this fall/winter season
  • Keep your remodeling business top-of-mind month after month
  • Stand out from your competition and attract more leads in 2020
  • and much more!

Register today and spend an hour investing in the future of your remodeling business! The recording will be made available afterward to everyone who registers.

I hope I’ll see you there!

P.S. Everyone loves a good “Top 10” list! I’ll start with #10 and work my way down to what I see as the #1 Marketing item for you to focus on in 2020

New, Over-the-Top Value

Something I wanted you to know about:

I just got done yesterday with the first Remodelers AutoPilot Live Q&A Call! (You can learn about Remodelers AutoPilot here: www.RemodelersAutoPilot.com)

In addition to the done-for-you email newsletter, done-for-you social media posts, and done-for-you blog post option, Remodelers AutoPilot now includes a monthly Live Coaching Call with me where I can share ways to grow your remodeling business and answer any questions you may have (did you know it’s only $1 to try it out for the first month?)

Here are the questions I was asked by Remodelers AutoPilot clients yesterday:

  • Outside of repeat and referral work, how should we be marketing our business for growth?
  • How do we grow our Facebook audience to reach new people?
  • What’s the best metrics to look at regarding web site visits?
  • Should we set our marketing budget as a percentage of our revenue or a fixed dollar amount?
  • I also shared some teaching related to your financials, job costing, self-imposed deadlines, and more (to fill in the full 45 minutes!)

If you’ve been thinking about Remodelers AutoPilot, this monthly call is another over-the-top value add you will enjoy.

You can check it out here: www.RemodelersAutoPilot.com