Blog
Remodeler: A Story About Asking More Questions
A quick story and video about a Remodeler asking more questions than his competition to help understand the homeowners needs better and differentiate himself from everybody else. Quick 2 minute lesson - hope you learn from it! [youtube]http://www.youtube.com/watch?v=62TPYJ1sLlU 435 more...
An amazing ten word email that revives dead remodeling leads.
Dean Jackson is one of the select handful of marketers that I follow closely. He works with a lot of realtors, but I'm able to glean tips for Remodelers from some of his stuff. SIDE NOTE: Over the years, I've signed up and followed dozens and dozens of 'marketing experts' – and over the years – I've narrowed my reading down to a select handful of experts. You should more...
Remodelers: Make Your Clients Feel Special
Saw this photo on the Luxury Bath Facebook page and it got me thinking... If you have a remodeling showroom and a prospect or client is coming in for a meeting, can you update your board out front with their name to make them feel special? Or perhaps you can put a small board inside so that when they walk into your showroom they see their name featured on it. My more...
Lumpy Mail for Remodelers: While You Were Out
Have that remodeling prospect that you've called a few times and they haven't called you back? You know they are interested in your services, but you don't want to bug them again with a phone call? How about you send them something that will get their attention, make them chuckle a bit, and get them to call you back! In the video below you'll find one such 'Lumpy more...
Update your Voicemail Daily
I've given this idea to several of my remodeling clients recently and I have one who has been implementing it consistently. Everytime we talk, he's telling me: "Kyle, you can't believe the number of people that comment on it! Some people are calling me just to hear what I recorded today. Makes them smile, helps differentiates me, and helps them like me more." What more...
Magic Marketing Bullets – You gotta see this
You gotta see this... Pretty amazing stuff. I'm going to pick up some Magic Marketing Bullet's this morning - Watch the video below: Remodeler: Want to see what The Excellence Club is all about (Our $97/month coaching club for remodelers)? Send me an email and request a 'Guest Pass' to an upcoming 29-Minute lesson. No really... Just send over an email and I'll more...
Audio Testimonial Line (Get One!)
I posted this on Twitter today: Just set up "Audio Testimonial Lines" for 6 remodelers who requested them after marketing workshop. Intrigued or want one? DM or email me. Had several folks (including Geoff) ask me for more details on it, so I recorded a quick video (which you can view below.) Remodeler: I'd love to give you a complementary Audio Testimonial Line for more...
Do you eat lunch?
I'm guessing the answer is yes! In the next week I'd like you to take a Strategic Partner (someone who refers you business) or a Previous Client out to lunch. Here's why I'd like you to do this simple gesture consistently - watch the brief video more...
Trash Can Marketing
Yes, I'll admit - this is a bit silly.... But it DOES get people's attention (and response.) Here's an off-the-wall idea that you might consider implementing in your Remodeling business. Let's Say... You have a prospect that you know is interested in your services. You've made a few follow-up phone calls to them, but haven't heard back from them. Let's then say more...
Scheduling – Best Practice
I was meeting with a Remodeler the other day in Grand Rapids, Michigan and on their wall they had the following: (Click on images to enlarge) Direct (and pointed!) question for YOU: Is this more organized than your upcoming work schedule? If you are like 90% of the Remodelers I meet with - the answer is Yes! Here's a never-ending, will always be in the more...
