Canva is awesome (quick/easy-to-use/free)

Below is the front of a postcard that I’m mailing out soon – I designed the front and back using Canva.com.

If you’re wanting to create sharp graphics, feature your before/after photos, etc. for your website/social media/print marketing – Canva is awesome (quick/easy-to-use/free.)

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Here’s what the back of the postcard says (in case your interest is pique after reading the front!)

… Imagine having a done-for-you email newsletter that you approve and send within minutes to all of your previous clients and prospects (resulting in more repeat and referral business.)

Just one of the many things you’ll love about Remodelers AutoPilot.

Try This

I was talking to one of my Remodelers AutoPilot clients here in Michigan last week. He said:

Kyle, listen to this one. The 6-month follow-up email [see a copy of it below] went out.

We did a nice, high-end deck for this client. They replied back to the email and said there was a screw that was sticking up and another minor issue with part of the railing. We’re going to go and fix both items next week.

And then they said, ‘Hey – while you’re out we’d like to talk to you about our guest bathroom and kitchen countertops. We’re ready to get moving on those projects.’

Lesson for you: Your most valuable marketing asset is your previous client list! You need to be staying-in-touch with them.

Bad 1/2 hour – wisdom from my wife

Here’s some wisdom I received from my wife yesterday:

“Did you have a bad day or did you have a bad 1/2 hour that you milked for the whole day?”

This was helpful to me… thought it might be for you also. :)

It also got me thinking:

How much of success in business (and life) comes down to having the right attitude, perspective, and the ability to overcome challenges and setbacks?

Sure, some of your success comes from flat out talent at what you do, but attitude and bouncing back when things don’t go well is what really separates the winners from the losers.

Know your people

So this morning on the way to drop off the kids at school – we stopped by Great Harvest – dad needed some coffee and we grabbed a pumpkin chocolate chip muffin for the kids to split (and maybe one for me too…)

My 10 year old son eats his part. Uses his pants as his napkin. A little chocolate smeared on it.

Me: ‘Thomas – buddy – use the napkin!’

Thomas: ‘It’s fine dad!’

My 8 year old (Piper) screams when we pull in the school parking lot.

Turns out, some of the chocolate chips made their way on to her skirt and it’s a mess.

Piper: ‘I’m not getting out of the car!!’

She’s embarrassed. And upset.

——–

Morale of the story (from a business standpoint)

Your employees (or sub-contractors) are affected by changes, surprises, screw ups DIFFERENTLY.

Changes in the way you’re doing time cards or how payroll works, or your expectations of them, or the scope of the job they are working on, or ______.

Some will go with the flow – it’s no big deal.

Others will be rocked by them.

Part of your job as the LEADER of your company is to understand your people – understand that you need to talk with them differently – help them differently – interact with them differently.

Know Your People in order to manage them well and effectively.

P.S. Piper is ok. Daddy took charge. Sent her to the bathroom – she handed me the skirt – of course the pre-school class will have baby wipes (baby wipes are magic.) Scrubbed all that chocolate off – went into the boy’s bathroom and used the hand dryer to dry them off – we went from worked up Piper to happy Piper.

P.P.S. But again, the point: I needed to work with Piper differently than I would have Thomas in this situation.

Same with your team. You may need to work with Tom different than Bill or Sally different than Sue – Know Your People.