So you’re working in a great neighborhood – the homes are of the age that they’re ripe for remodeling!
The job is just starting and the neighbors are seeing your vehicles, jobsite sign, and the activity. It’s time to add some targeted marketing to the mix.
1. Could be as simple as hand-delivering a Pardon Our Dust letter to the immediate neighbors. Introduce yourself and tell them to contact you if they have any concerns or if you can be of service to them (a little time consuming, but a really nice touch.)
2. Mail out a postcard to the street and adjoining street where you are working. One at the start of the job and one at the end.
Some of the content of the postcard could be something like this:
We know that, while the work is being done, you may experience an occasional inconvenience. If you’re ever concerned with any aspect of this project, don’t hesitate to call us.
I want you to know that we go to great lengths to make sure you hardly even notice we’re around. Our past clients have let us know that they really appreciate the extra effort we go to in this regard.
We have worked in this neighborhood for years and we pride ourselves on the friendly and courteous nature of our workers and our well maintained job sites.
They may hold onto your postcard for 3 or 6 months until they are ready. That’s ok.
Now they have your information, will remember who did their neighbor’s work, and reach out to you for their project.
I see this happening every week with remodelers who are sending out Pardon Our Dust campaigns with Remodelers AutoPilot.
With Remodelers AutoPilot, sending out a Pardon Our Dust postcard to the neighborhood around your jobsite is as easy as taking 90 seconds and filling out this form [example form here] – the rest is 100% taken care of for you through the system.
Be proactive in reaching out to the neighborhoods around your jobsites. This should be a consistant and mico-targeted part of your marketing efforts.
Tuesday night I was at our son’s swim meet – he’s 10.
This is his first year swimming – he’s having a great time and working hard.
During his second race (the butterfly) – he spent the majority of the race – as his head popped out of the water – looking to see where the kid a couple lanes over was.
He wanted to beat him and for some reason couldn’t stop sneaking a peak over.
What happens when you spend too much time looking at your remodeling competition vs. being focused on what you need to be doing?
The same thing that happened to my son:
1. It slows you down.
2. It throws you off course.
Am I advising that you ignore your competition?
No. Take a quick glance at them from time to time, but keep focused on your race.
Keep focused on what you need to do to be successful and what you can control.
It’s the start of the month which means that Remodelers AutoPilot clients have accomplished the following the last couple days with little effort on their part:
Sent their done-for-you email newsletter out to all of their previous clients and prospects
Added a new prospect to the system to automatically sent out a professional appointment confirmation email and postcard
Reviewed their sales pipeline and kicked out a follow-up postcard
Finished a project and added that client to the ‘Completed Job’ sequence which sent out a Client Satisfaction Survey and scheduled other communications that will automatically be sent over the next 18 months
Reviewed 6 Facebook posts and clicked the ones they wanted – my team has scheduled those posts for them throughout the month of February
That’s a lot of output and organized marketing/sales effort – and not a lot of time and effort for the remodeler.
As Bret with Odd Fellows Contracting has said:
Remodelers AutoPilot is like the least expensive ’employee’ we have. It’s reliable, never gets sick, and is consistent. It helps us keep a professional and organized appearance to our prospects and clients.