What I learned yesterday (video)

Yesterday was a bit of a whirlwind day – here are a few things I learned in rapid fire order – click here to view the video.

What I touch on in the video:

  1. Attitude
  2. Knowing your numbers (job costing)
  3. Sales Process – TRUE mastery
  4. Do you need to fire them?
  5. Video testimonials – know, like, and trust
  6. Marketing BUDGET
  7. Hard Work
  8. Whiteboard – it’s been working!


Do you see it?

One of my clients had the following lead come through their website last week:

I have heard great things about you from Dr. Ali Holt and love the kitchens you have featured on your website. Feel free to give me a call or send me an email at your convenience.”

Here’s my question for you:

Think about the projects you have going on right nowtoday

Are you giving your client such a great experience that their referrals will start their email to you with:

‘I have heard great things about you from [Your Client Name]’


If the answer is YES, keep it up! You’re achieving one of the most important things you can do to build a strong and sustainable remodeling business.

If the answer is NO, what do you need to change? Look in the mirror a bit and think about this. It’s important.


None of us are going to bat 100%. But, on the whole, are you delivering a remarkable experience to your clients?

Of course, there are plenty of other things to be thinking about with your remodeling business (here’s 18 of them), but…

This email is a reminder to you that delivering a remarkable experience to your clients is Job #1.

Dedicated to your success,

P.S. The last five remodelers to sign-up for Remodelers AutoPilot have been from Georgia, Texas, Virginia, Kansas, and Washington. Will you be next?

Pardon Our Dust (example)

So you’re working in a great neighborhood – the homes are of the age that they’re ripe for remodeling!

The job is just starting and the neighbors are seeing your vehicles, jobsite sign, and the activity. It’s time to add some targeted marketing to the mix.

Two options:

1. Could be as simple as hand-delivering a Pardon Our Dust letter to the immediate neighbors. Introduce yourself and tell them to contact you if they have any concerns or if you can be of service to them (a little time consuming, but a really nice touch.)

2. Mail out a postcard to the street and adjoining street where you are working. One at the start of the job and one at the end.

Some of the content of the postcard could be something like this:

We know that, while the work is being done, you may experience an occasional inconvenience. If you’re ever concerned with any aspect of this project, don’t hesitate to call us.

I want you to know that we go to great lengths to make sure you hardly even notice we’re around. Our past clients have let us know that they really appreciate the extra effort we go to in this regard.

We have worked in this neighborhood for years and we pride ourselves on the friendly and courteous nature of our workers and our well maintained job sites.

They may hold onto your postcard for 3 or 6 months until they are ready. That’s ok.

Now they have your information, will remember who did their neighbor’s work, and reach out to you for their project.

I see this happening every week with remodelers who are sending out Pardon Our Dust campaigns with Remodelers AutoPilot.

With Remodelers AutoPilot, sending out a Pardon Our Dust postcard to the neighborhood around your jobsite is as easy as taking 90 seconds and filling out this form [example form here] – the rest is 100% taken care of for you through the system.

Be proactive in reaching out to the neighborhoods around your jobsites. This should be a consistant and mico-targeted part of your marketing efforts.

Here’s what has happened

Tuesday night I was at our son’s swim meet – he’s 10.

This is his first year swimming – he’s having a great time and working hard.

During his second race (the butterfly) – he spent the majority of the race – as his head popped out of the water – looking to see where the kid a couple lanes over was.

He wanted to beat him and for some reason couldn’t stop sneaking a peak over.

What happens when you spend too much time looking at your remodeling competition vs. being focused on what you need to be doing?

The same thing that happened to my son:

1. It slows you down.

2. It throws you off course.

Am I advising that you ignore your competition?

No. Take a quick glance at them from time to time, but keep focused on your race.

Keep focused on what you need to do to be successful and what you can control.


It’s the start of the month which means that Remodelers AutoPilot clients have accomplished the following the last couple days with little effort on their part:

  • Sent their done-for-you email newsletter out to all of their previous clients and prospects
  • Added a new prospect to the system to automatically sent out a professional appointment confirmation email and postcard
  • Reviewed their sales pipeline and kicked out a follow-up postcard
  • Finished a project and added that client to the ‘Completed Job’ sequence which sent out a Client Satisfaction Survey and scheduled other communications that will automatically be sent over the next 18 months
  • Reviewed 6 Facebook posts and clicked the ones they wanted – my team has scheduled those posts for them throughout the month of February

That’s a lot of output and organized marketing/sales effort – and not a lot of time and effort for the remodeler.

As Bret with Odd Fellows Contracting has said:

Remodelers AutoPilot is like the least expensive ’employee’ we have. It’s reliable, never gets sick, and is consistent. It helps us keep a professional and organized appearance to our prospects and clients.

Reach out if you’re interested in learning more.