Blog
Is that Opportunity Calling?
A research firm made 2,000 calls to businesses asking: “How much is your (product) or (service)?” just to see what type of response they received... 79% never asked for the callers’ name 86% never asked for the phone number or address 44% gave the price and other information, but made no effort to arrange an appointment 38% gave out some prices and hung more...
Your Most Valuable Marketing Asset
When I talk with and coach Michigan Remodelers – often times, we find out that a good portion of their business comes from Repeat Clients. However, the majority of the marketing dollars they are spending are going towards looking for new clients... While there is a part of your plan that should be devoted to new client acquisition....don’t forget about those more...
The Difference Between Highly Successful People and Under-Achievers
This is just a little something that I reference from time to time that helps me keep focused...thought my Remodel Your Marketing readers would enjoy it as well: The Difference Between High Successful People and Under-Achievers - According To Napoleon Hill Successful people have... 1. A BURNING DESIRE. They don’t let obstacles and problems stop them: they more...
It's (still) all about the little things
My Remodel Your Marketing Members hear me talk about this all the time: Operating a successful business isn't about one magic bullet or one big idea. It's about doing all the little things correctly... Building a culture of success and operating at a high performance level is about doing all the little things correctly... With all the talk about Green more...
Daily Wisdom for Troubled Times
I’m a big Tom Peters fan. He had a great post today and I wanted to share it with you: Daily Wisdom for Troubled Times Get up earlier. Go to bed later. Work harder. Finish what you start. Learn one new thing. Renew one contact. Ask, “How can I help you?” at least once. Make yourself visible. Be of good cheer. Catch a break. Or not. Repeat more...
Have you ate your frog this morning?
Ok, I’ll admit - this is a bit silly - but the metaphor resonated with me, maybe it will for you as well. (See the 1 min 28 sec video on what I’m talking about here) It’s 7:58 AM right now and I have already “ate my frog” this morning. The toughest task that I had on my to-do list is done and my day will be much better off because of more...
“This is how we work.”
5 powerful words when talking with a prospect: "This is how we work." Make it clear. Make it easy. Limit the options. Have it written out for them. This puts them at ease, makes their choice easier and converts more of your prospects to clients. They crave a PROCESS - Give It To more...
Great Advice.
I’ve been checking out a Social Media platform called Twitter for a little while now (you can follow me on Twitter here) - I’ll save some thoughts on the Twitter platform for another post… Today, I wanted to share this little nugget that I read on Twitter (it was posted by matthomann): Never assume your current clients understand all you can do for them, or believe more...
Is Your Marketing Accountable?
Is that Yellow Pages ad you are running profitable? How about the ads you run in the county newspaper? I met with a remodeling business owner last week and we reviewed all of his marketing/advertising activity. His answer to the questions above were: “I don’t know.” He’s not the first remodeler with that response. Your advertising should be accountable more...
