Marketing
What Worked. What Didn’t Work.
When you get back to your office after your next Sales Call... Do a quick debrief of the appointment and add notes below the following two headlines: What Worked What Didn't Work Take a couple minutes to think about this and write down notes and you'll have quick clarity on ways to improve your sales process. If you know improving your sales process is more...
We mailed them a $26 kickball
I was meeting with one of my remodeling clients at my office this past Friday. We were talking about a big project that they are waiting to hear back on ($110,000 basement.) They were telling me about where the lead came from, about the family (the prospect has a couple kids), etc. And that they were expecting to hear back from them late next week. I said, more...
Changing your Sales Process can be Scary
A client of mine is making good and solid changes to her sales process. She emailed me early the other day asking if I could talk. The reason is because she needed, in her words, a "pump me up" talk. Translation: "I have a new home construction prospect I'm meeting this morning and I need a confidence boost, because I'm not fully used to the changes we are more...
Gee Kyle, What a Brilliant Idea
One of the first things I talk about with new remodelers I'm working with is sending out Thank You cards. I like to joke that they are paying me for earth-shattering ideas like that. "Gee Kyle, what a brilliant idea..." :) I like to see them go out when we return from the first in-person meeting with a remodeling prospect. A new client of mine sent out her first more...
Push the Client over the Top
Joe with Looking Up Construction replied to an email I recently sent him on 'Little Things' he does on his projects. This is the type of thing I want you to always be thinking about. Marketing gets a whole lots easier when we are giving the client a wonderful and remarkable remodeling experience: "Kyle - Here is my main thought - rather than put marketing money into more...
Marketing Expert to the home remodeling industry
I was recently interviewed by Steve Gordon. He's a fellow marketer and colleague, great (and smart!) guy, and we both belong to the same mastermind group. He interviewed me on the following: The single most profitable decision I ever made in business The key metrics you should be tracking in your marketing How to use marketing to differentiate your business and more...
“Thanks for the swift kick in the pants” – Jen
A couple weeks back I received an email from Jen who has been getting my emails for some time. She was kind enough to forward over an email that she sent out to a remodeling prospect recently. You'd be wise to review it below and incorporate something similar into your business... By the way... I love receiving emails like the one below - please comment below and more...
Should Social Media be your top marketing priority?
My business coach, Dov Gordon, has a saying: "Strike at the root while everyone else hacks at the leaves." Back in mid-March I spoke at the Michigan Association of Home Builders 'Remodelers Workshop' - the title of my talk was: "Should Social Media be your top marketing priority?" I started by talking about the benefits of Social Media - some success stories more...
That’s why they call me the master of suspense
My wife and I were watching 'Hitchcock' the other day – it's a movie about the life of Alfred Hitchcock.Alfred said something to his wife (Alma) at the very end of the movie and she said in reply, "I've been waiting 30 years to hear you say that..."To which Alfred replied, "That's why they call me the master of suspense!"I told you in a recent note (I copied the email more...
Here’s two hours… Go.
Yes, yes... I know you're busy. So here's what I have for you... Two WIDE OPEN hours. No distractions. One caveat... You have to use the two hours towards improving the Marketing of your Remodeling business. My question for you: What specifically are you going to do during those two hours? Please leave a comment at the bottom of this page with your more...
