A new group where you can be real and get better

I’ve been working on the item below for a while now and wanted to see if it might be something you’d be interested in hearing more about.

A mastermind and accountability group of 8-10 similar sized, non-compete remodelers.

Sharing best practices, encouragement, inspiration, and advice.

Setting clear goals each month and holding each other accountable to get the important things done and implemented.

Reaching out to each other in between meetings to get to know each other better and build relationships and community.

Talking a little smack via text with the group when you’ve knocked your goal out and it’s only been 2 days since our meeting!

Being encouraged by the realization that there are other people going through similar challenges as you and that you aren’t in it on your own.

Having a place to take your biggest questions and challenges and having a group to give you feedback and help you make wise decisions. You’ll succeed and improve faster by being part of the group.

And, in return, sharing your experiences and advice with others.

You’ll say things like: “Oh crap, I have my Remodelers Circle video conference call tomorrow – I better knock out my Action Step/Goal, because I know they are going to be asking me about it!” – you’ll get important things done like never before.

You’ll be challenged to talk about your work/life balance and encouraged to make time for the important things outside of work.

You’ll be able to talk openly with a trusted group of colleagues about hiring/firing, your markup, P&L statements, job cost reports, marketing, sales, production challenges and receive encouragement, clarity, and fresh ideas.

There will be frequent sharing of templates, tools, and processes so that you don’t have to reinvent the wheel.

All led, organized and facilitated by a professional remodeling business coach (Kyle Hunt) who’s focused on pushing you and making sure you receive tremendous value.

Mostly delivered via a video conference call each month for an affordable monthly investment.

It’s called Remodelers Circle.Remodelers Circle

Please let me know if you’d like to hear more.

-Kyle

P.S. Are you already part of Remodelers Advantage, EBA PRIME, or a NAHB Remodeler 20 group? If so, this probably isn’t for you. Click here to find out why.

P.P.S. There’s also an office manager group where 8-10 office managers from non-compete remodeling companies connect for a mastermind and accountability group. That might be a fit for one of your key team members?

What did you do today to market your business?

The title above is the question I asked a remodeling client of mine the other day.

Her reply was that she sent three handwritten New Year’s cards to past clients. She’s sent seven of them out and has generated two remodeling project leads off those seven cards.

You’ll see in the example she sent me below that her handwriting is quite impressive. But her excellent penmanship isn’t why she’s generated the two leads.

It’s the fact that she was thoughtful and took a couple minutes to thank her client, made it personal and then addressed, stuffed, stamped, and mailed the cards. She took action on an idea (sending handwritten thank you cards) that we’ve all heard and are aware of.

What a great example of implementing and taking action on a proven and practical marketing idea. Follow her lead!

Remodeler: Don’t over complicate things. Don’t go and search for the next bright and shiny marketing idea. Get practical and add ‘sending handwritten thank you cards to past clients’ to your marketing plan this year. I’m confident you’ll see positive results.

A closing thought: If you don’t have custom made (with your logo) thank you cards – don’t rush out and get them, yet. If you like this idea – jump on Amazon and buy a box of 10 generic thank you cards.

Get those 10 sent out. Prove to yourself that you’re going to implement and do this and then feel free to go out and get some custom cards created. Focus on implementing fast with your new marketing ideas.

Example is below – as you look at it – ask this question: ‘What past client should I send a similar card to?’

4 Text Messages – here’s who to send them to

‘You just finished that project.’

That client is happy, aren’t they?

You should (right now!) send them a quick text and ask them, ‘Hey there! Would you be willing to leave us a review on Google?’

No really – you should really do that. Stop scrolling through your email and send that text…

——

I don’t mean to sound bossy, but…

Once you’ve done that – the next thing you should do is read this info. And then think to yourself ‘do I have a clear and solid marketing plan and budget in place for 2018?’

If the answer is no, you should send another text (to me: 517-902-8450) and sign-up for the Remodel Your Marketing Plan course that I have starting up on Thursday (all sessions will be recorded if you can’t make 1 or 2 of them.)

——

How about a 3rd text since you’re on a roll?

Who is a loved one that you can encourage? Maybe a spouse, one of your children, a relative, friend, pastor, employee, or a colleague.

Take a minute and send them an encouraging note – let them know that you’re thinking about them and appreciate them.

——

Lastly, to round it out with another business text…

Who is a prospect that you haven’t heard back from in a little while? Send them a text and check in with them.

Maybe some of the language could be: ‘Hey [Their Name]! It’s been a little while since we’ve spoken – I know your project is going to happen when you guys are ready and on your schedule (not ours!), but I was thinking about you today and wanted to check in and see where you guys are at with things.’

——

Take action on one or all of the items above.

If you’re still thirsty for more – take a listen to a podcast that I recorded and uploaded last week or request to join my private Facebook group for remodelers here.

A huge mistake we all make

A huge problem that we all make (myself included!) is we try to do too many things at once.

We are driven to improve, so we pick 10 ways we’re going to improve.

We want to get better – so we set big, giant (difficult!) goals.

And often, we spread ourselves too thin and don’t make the progress we want to make.

In the week 5 lesson of the Remodel Your Marketing Plan course – I’ll have you set S.M.A.R.T. goals:

S – specific
M – measurable
A – attainable
R – realistic
T – time-bound

And as we look at the marketing plan you will have created for your remodeling business, we’ll prioritize what you’ll focus on first.

I’ll have you set 3 (maybe 4) S.M.A.R.T. goals based on your marketing plan and have you get clear with the very next step for each of them.

These will be the things you’ll tackle in the first couple months of the year.

After you knock those out of the park (maybe by the end of February), you’ll look at the Marketing Plan you created, set 2-3 new S.M.A.R.T. goals and next steps for each – and go out and conquer those.

Rinse and repeat as you move through the year.

Two things I’d like to leave you with:

1. More focus on fewer things! Be disciplined and work on improving fewer things to help you get them completed and implemented.

2. I’d love to have you join the Remodel Your Marketing Plan course! I’ll be recording all of the sessions (in case you can’t make one of them) – the first class is Thursday, 1/11/18 at 1:00PM EST.

More details about the $147 course can be found here.

P.S. Are you listening to any podcasts? I’ve been publishing some new episodes to my Remodelers On The Rise podcast. You can find it here. Or search ‘Remodelers On The Rise’ on iTunes.