Marketing
Differentiation: “Bags Fly Free”
Our Duct Tape Marketing System stresses the importance of Differentiation - Differentiating your services is CRITICAL if you want to have an effective Marketing System. I ask Remodelers this question all the time: "What makes you different than other builders?" Usual answers: "Quality" "Great Service" Sorry my friends - those aren't points of difference - more...
The Best Way to Build A Brand for your Remodeling Business
Remodelers ask me often about "Branding" - could also be described as "Your Image" or "Your Reputation." There are a lot of elements that go into making up your Image and Brand. For Remodel Your Marketing members, we do an "Image Audit" as part of our program. We take a look at ALL of the elements that go into your image and determine if they more...
Is that Opportunity Calling?
A research firm made 2,000 calls to businesses asking: “How much is your (product) or (service)?” just to see what type of response they received... 79% never asked for the callers’ name 86% never asked for the phone number or address 44% gave the price and other information, but made no effort to arrange an appointment 38% gave out some prices and hung more...
Your Most Valuable Marketing Asset
When I talk with and coach Michigan Remodelers – often times, we find out that a good portion of their business comes from Repeat Clients. However, the majority of the marketing dollars they are spending are going towards looking for new clients... While there is a part of your plan that should be devoted to new client acquisition....don’t forget about those more...
It's (still) all about the little things
My Remodel Your Marketing Members hear me talk about this all the time: Operating a successful business isn't about one magic bullet or one big idea. It's about doing all the little things correctly... Building a culture of success and operating at a high performance level is about doing all the little things correctly... With all the talk about Green more...
“This is how we work.”
5 powerful words when talking with a prospect: "This is how we work." Make it clear. Make it easy. Limit the options. Have it written out for them. This puts them at ease, makes their choice easier and converts more of your prospects to clients. They crave a PROCESS - Give It To more...
Great Advice.
I’ve been checking out a Social Media platform called Twitter for a little while now (you can follow me on Twitter here) - I’ll save some thoughts on the Twitter platform for another post… Today, I wanted to share this little nugget that I read on Twitter (it was posted by matthomann): Never assume your current clients understand all you can do for them, or believe more...
Is Your Marketing Accountable?
Is that Yellow Pages ad you are running profitable? How about the ads you run in the county newspaper? I met with a remodeling business owner last week and we reviewed all of his marketing/advertising activity. His answer to the questions above were: “I don’t know.” He’s not the first remodeler with that response. Your advertising should be accountable more...
