Marketing
Trash Can Marketing
Yes, I'll admit - this is a bit silly.... But it DOES get people's attention (and response.) Here's an off-the-wall idea that you might consider implementing in your Remodeling business. Let's Say... You have a prospect that you know is interested in your services. You've made a few follow-up phone calls to them, but haven't heard back from them. Let's then say more...
What do you guarantee? Stick your neck out there!
Remodeler, I want you to stick your neck out there and make some SOLID Guarantees. Things like: Guaranteed Start Date Guaranteed Budget (what you sign on the agreement is what you pay) Guaranteed Schedule Guaranteed Satisfaction You can get specific and make guarantees related to: Landscape Protection Jobsite Cleanliness Show up when we say we more...
Remodelers: 30 Little Ways to Differentiate
Here Are 30 Little Ways To... Differentiate You From Your Competition. Be Remarkable. “WOW” Your Clients. Build A Business You Are Proud Of. Free Instant Access by clicking the link here (PDF will open) Enjoy! And be sure to take note of the “P.S.” I have at the end of the more...
Something To Remark About
I was talking to my Aunt at my nephew's birthday party a couple weeks back and I don’t even remember how it came up, but she started talking about a roofing company that had completed a job at their home (last year.) Did she talk about the quality materials they installed? Nope. Did she mention how quickly they got the job done? Nope. She didn’t mention the more...
Your Typical Week?
If you are like 90% of Remodelers out there – here’s your typical week, it’s split up between: Meeting with prospects Putting together proposals Talking to vendors and overseeing the production side of your business You dabble in accounts receivable/payable and managing your cash flow, Your dealing with employees, insurance, vehicles, tools, new industry more...
Being all things to all people isn’t a good strategy
Being all things to all people isn't a good strategy... I don't like this "jack of all trades, master of none" stuff. Remodeler, You need to define your Ideal Client. If you could walk into a store and hand pick all the pieces to put together the perfect client to work with, what would they look like? If you can answer this question, you will have a much better more...
How can you Differentiate your Remodeling Business?
Just as each person is unique, each Remodeling company is unique - and being authentic in who you are is one of the keys to creating business success. Sometimes you're "too close" to even see what makes you unique. I can't count the number of times I've heard from Remodeling companies: "We basically do the same thing as everyone else." If that's true, then you more...
At What Grade Level Do You Write?
One of my New Year's resolutions is to get serious about studying Professional Copywriting. There are a set of rules to writing good marketing/sales pieces and I'm always working hard to understand these rules better so that I can relay them easily and clearly to my Remodeling Clients. Here's one I'd like to share with you today: One of the secrets to writing great copy more...
12 Marketing/Business Tips for Remodelers
I use Twitter to quickly share with Remodelers some of my observations, tips and items of interest. I thought I'd grab a few of the Tweets that I've written recently and toss them into a blog post for your reading enjoyment. (This is an example of "Re-purposing" your content! Not a bad tip to follow for your blog or marketing system...) You can follow me on twitter more...
Copycat Marketing Doesn’t Work
Appropriate for the Christmas Season is this picture - you'll notice the friendly neighbor on the right has put up "Ditto." Remodelers: Copycat Marketing doesn't work. In Duct Tape Marketing, we define Copycat Marketing as follows: Since, as we've seen, most small business owners don't think of themselves as marketers and are too busy doing and creating, when they more...
