Sales
“Thanks for the swift kick in the pants” – Jen
A couple weeks back I received an email from Jen who has been getting my emails for some time. She was kind enough to forward over an email that she sent out to a remodeling prospect recently. You'd be wise to review it below and incorporate something similar into your business... By the way... I love receiving emails like the one below - please comment below and more...
That’s why they call me the master of suspense
My wife and I were watching 'Hitchcock' the other day – it's a movie about the life of Alfred Hitchcock.Alfred said something to his wife (Alma) at the very end of the movie and she said in reply, "I've been waiting 30 years to hear you say that..."To which Alfred replied, "That's why they call me the master of suspense!"I told you in a recent note (I copied the email more...
A BLB Story
I was down in Texas about six weeks ago with a client of mine and that morning we had set a goal for both her (Carol) and their salesperson (Liesel) to do four BLB's each month. We went to a networking event just down from their office at lunch time that day and I watched as Carol walked up to a designer she had briefly met before. She confidently said (in her more...
Remodeler: A Story About Asking More Questions
A quick story and video about a Remodeler asking more questions than his competition to help understand the homeowners needs better and differentiate himself from everybody else. Quick 2 minute lesson - hope you learn from it! [youtube]http://www.youtube.com/watch?v=62TPYJ1sLlU 435 more...
Lumpy Mail for Remodelers: While You Were Out
Have that remodeling prospect that you've called a few times and they haven't called you back? You know they are interested in your services, but you don't want to bug them again with a phone call? How about you send them something that will get their attention, make them chuckle a bit, and get them to call you back! In the video below you'll find one such 'Lumpy more...
Your Typical Week?
If you are like 90% of Remodelers out there – here’s your typical week, it’s split up between: Meeting with prospects Putting together proposals Talking to vendors and overseeing the production side of your business You dabble in accounts receivable/payable and managing your cash flow, Your dealing with employees, insurance, vehicles, tools, new industry more...
But Kyle, I’m not a salesman…
During the process of developing your Marketing System – the Sales Process comes up regularly. While Marketing & Sales are two separate “departments” of your business – they intersect regularly. I hear this statement quite a lot from Remodelers, “But Kyle, I’m not a salesman...” Uh. Yeah you are. We all are! Being a professional at selling has more...
My Best Line…
It doesn’t matter if I’m talking 1-on-1 with a Remodeler or in-front of a group of 80 at a Home Builders Association Meeting, this line always gets me some head nods and chuckles... I’ll recreate the moment I’m referring to here in this little message... It's when I’m discussing step TWO of the 7-Steps to Marketing Success which is about finding and more...
Is that Opportunity Calling?
A research firm made 2,000 calls to businesses asking: “How much is your (product) or (service)?” just to see what type of response they received... 79% never asked for the callers’ name 86% never asked for the phone number or address 44% gave the price and other information, but made no effort to arrange an appointment 38% gave out some prices and hung more...
