A BLB Story

I was down in Texas about six weeks ago with a client of mine and that morning we had set a goal for both her (Carol) and their salesperson (Liesel) to do four BLB’s each month.

We went to a networking event just down from their office at lunch time that day and I watched as Carol walked up to a designer she had briefly met before.

She confidently said (in her Texas way) “Hey, do you want to have a BLB with me?”

Of course, the person responded with, “What the heck is a BLB?”

Carol replied back, “It stands for Breakfast, Lunch, or Beer – which one sounds good to you?”

“Beer sounds great!” the designer replied…

Carol went on to explain that a goal of her’s each month, because of her pain in the butt coach (that’s me, Kyle…) is to do four BLB’s with people she’d like to get to know better. They set a date to get together and it was done just like that!

By using the term BLB, it peaks the person’s interest and always gets a chuckle after it’s explained.

And why am I having Carol & Liesel take time out of their busy schedule to have these meetings? Because I know that through these BLB’s they will start relationships with people who they can help (and, believe it or not…) they may start seeing some referrals come back their way.

Does this sound doable? Absolutely.

Does this sound simple? You bet.

And guess what: The great majority of remodelers don’t actively network and reach out to people they know (or want to know) to build relationships and uncover opportunities.

However, a pattern that I see with the top remodelers in our industry is that they take networking seriously. They’re always looking for ways to strengthen the relationship they have with referral sources and partners and are always expanding their list of contacts.

How much time are you willing to invest in your network? Therein lies the answer to how successful networking will be for you.

As marketing expert Jay Abraham says: “The more people you talk with, network with, develop a relationship with, the more opportunities and insights you will have. Opening one door leads to dozens of other doors … Opening dozens of doors leads to hundreds of others.”

Who are you going to network with today? (No, seriously, comment below and tell me who!) Take action, my friend!

And if you need a little accountability and coaching to make sure you get done what you know needs to get – grab a complementary Strategy Session with me here.

Lumpy Mail for Remodelers: While You Were Out

Have that remodeling prospect that you’ve called a few times and they haven’t called you back? You know they are interested in your services, but you don’t want to bug them again with a phone call?

How about you send them something that will get their attention, make them chuckle a bit, and get them to call you back!

In the video below you’ll find one such ‘Lumpy Mail’ approach. Another one over here you can review.

If you’d like to know where you can get some of these giant ‘While Your Were Out’ sheets, let me know and I’ll send you the source.

Please watch the Video below:

Your Typical Week?

If you are like 90% of Remodelers out there – here’s your typical week, it’s split up between:

  • Meeting with prospects
  • Putting together proposals
  • Talking to vendors and overseeing the production side of your business
  • You dabble in accounts receivable/payable and managing your cash flow,
  • Your dealing with employees, insurance, vehicles, tools, new industry rules and regulations…
  • Your also responsible for Marketing your business and generating leads.

I could go on, but I’ll stop there…

I’m pretty confident in saying that pretty much describes your week (am I right?!) The reason I know is because I have managed a remodeling business myself and been working 1-on-1 with Remodelers like yourself for several years.

If you are like 90% of the remodelers I know you are GREAT at building/remodeling. You have a passion for what you do. You work hard.

And with that said, you are NOT great at Marketing your business. You don’t have a lot of clarity or understanding of the subject. You’ve tried things before and they didn’t work. You look at Marketing like an expense vs. an investment.

The great majority of remodelers I know have never had any Sales Training.

Alright, with all that said, let me toss on some more reality. It’s not 2004 anymore my friend. It’s 2010. This remodeling business has changed… There isn’t a lot of easy money out there like the “golden days.”

New Truth: You NEED to be a good salesman. You NEED to excel at Marketing and have a plan and system in place.

Is it doable? You bet it is.

I have a great solution for you to get you started down the right path. At $3.25 per day, it’s worth taking a look, right?

Learn more about the SOLUTION to your marketing and sales problems.