Example initial email to send out to new remodeling prospect

Getting an email out between the initial phone call and first meeting is one of those little things we need to be implementing, but sometimes can fall through the cracks. What you’ll see below:

  • Example initial email is below. Again, the point of this is to build know, like and trust – differentiate you – and get them thinking: ‘These guys are organized. Have a process. Are professional. Have attention to detail.’ – advantage YOU when they are thinking those things.
  • The other thing I wanted to share with you is a postcard that we mail out to the new prospect. This is a postcard that my remodelers mail out to prospects. It starts to set the tone for what doing business with them is going to be like. The blank on the front and top of the back – the homeowners name gets inserted there. They get that nice/professional initial email and then go to their mailbox a few days later and see this. They are thinking: “Wow – they really have their stuff together.”

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Subject Line: Thank you for contacting [Business Name]!

Body of Email:

[First Name],

Thank you so much for contacting us at [Business Name]! It was nice speaking with you about the project you are considering.

Our meeting is scheduled for [Date] at [Time].

If you have any questions between now and the time of our meeting, please do not hesitate to contact me.  My personal cell is [Cell Phone] (feel free to call or text.)

At our first meeting we will have the opportunity to get to know one another and discuss your project in depth.

In preparation for our in-person meeting, we’d like you to review our What To Expect At Our First Meeting document. Please begin considering the questions asked in that document at your convenience.

In addition, here are a few additional links and resources for you to review:

  • If you haven’t done so already, please take a few minutes to review our website where you can learn more about us and look at project photos.
  • We recommend that you start daydreaming on Houzz.com which is a great resource when you are planning any remodel. (Here is a quick video we created that shows you how to set-up a Houzz.com account and Ideabooks.)
  • We know cost can be a factor in many remodeling projects. To help you have a more realistic picture of where your budget should be, we recommend you look at Remodeling Magazine’s Cost Vs. Value Report which takes 35 of the most popular remodeling projects, gives you their average cost in a specific region and also lists what you can expect for a return on your investment.

Lastly, at our initial meeting we will also discuss [Business Names]’ unique, customer-focused remodeling process. Our process aligns your needs, timetables and budgets to fulfill your vision.

I look forward to our meeting and learning more about you and your project!

Thank you for your interest,

[Your Email Signature – Include your headshot if you have one and your logo]