Quick 2 minute lesson – hope you learn from it!

SIDE NOTE: Over the years, I’ve signed up and followed dozens and dozens of ‘marketing experts’ – and over the years – I’ve narrowed my reading down to a select handful of experts. You should consider doing the same thing (maybe I [Kyle] can make your ‘short list’!) Simplify and limit the number of people you listen to (it’s a great success trait…)

Back to what I was saying…

A year or two ago I listened to Dean share a short, simple email that can revive dead leads. I grabbed the idea, customized it for Remodelers, started to have my remodeling clients send it out to homeowners, and saw great results from it.

It’s amazingly simple. Only ten words. And you should be sending it out today or tomorrow to your ‘dead’ leads from 2011. Here it is:

Subject Line: Are you still looking to remodel your home in [Their City Name]?

(Just place the homeowner’s City Name at the end.)

Body of Email: A simple “Let me know” or “Happy New Year!” with your contact information/email signature below it.

Those are the ten magic words. The temptation you may have is to add more to it. Like “well if you are, we’ve got this…” – but that takes away the magic of this email.

The magic of the email are these three key elements:

1. It’s short.
2. It’s personal.
3. It’s expecting a reply.

Those three elements, when you add them together, create a combination that people can’t help but engage with. They can’t help but respond to an email like that.

TAKE ACTION:

I’d like you to go back to your ‘dead’ leads from 2011 and send this email out. Reach out to me after you have done so and tell me about your results or leave a comment below.

P.S. Is your lack of implementing proven marketing ideas holding you back from more revenue, profits, and success in your Remodeling business? If so, fill this Scorecard out.

If you have a remodeling showroom and a prospect or client is coming in for a meeting, can you update your board out front with their name to make them feel special? Or perhaps you can put a small board inside so that when they walk into your showroom they see their name featured on it.

My financial adviser does this. When my wife and I walk into their office, I see “Welcome Kyle & Sarah Hunt!” on the board.

Sure, it takes a few minutes to do… But boy does it make me feel special and valued.

How about you send them something that will get their attention, make them chuckle a bit, and get them to call you back!

In the video below you’ll find one such ‘Lumpy Mail’ approach. Another one over here you can review.

If you’d like to know where you can get some of these giant ‘While Your Were Out’ sheets, let me know and I’ll send you the source.

Please watch the Video below:

Everytime we talk, he’s telling me:

“Kyle, you can’t believe the number of people that comment on it! Some people are calling me just to hear what I recorded today. Makes them smile, helps differentiates me, and helps them like me more.”

What I’m talking about is simply updating your voicemail daily (even doing it weekly can work.)

The formula that I use is:

“You’ve reached [Your name]. Today is Thursday, September 8th and on this day [insert fact from this day in history]. [Say something clever/funny related to the day in history]. Today I’ll be in the office most of the morning before being out to a client meeting in the afternoon. Please leave a message and talk to you soon.”

It’s simple. It differentiates. It’s clever. It helps build know and like with clients and prospects.

Here’s a part of the message I had today:

…Today is Thursday, September 8th and on this day in 1998, Mark McGuire broke Roger Maris’ record for most home runs in a single season. Here at Remodel Your Marketing, we can help you break sales records without the assistance of performance enhancing drugs…

Pretty much everybody that left a message for me was still laughing when their voicemail started. Give it a shot! Let me know how it works for you.

P.S. I literally spend only 4-5 minute each morning updating my voicemail. I go here and look at the items on the left side. Pick one and record.

I’m going to pick up some Magic Marketing Bullet’s this morning – Watch the video below:

Remodeler:

Want to see what The Excellence Club is all about (Our $97/month coaching club for remodelers)? Send me an email and request a ‘Guest Pass‘ to an upcoming 29-Minute lesson.

No really… Just send over an email and I’ll get you in our next lesson free of charge!

Just set up “Audio Testimonial Lines” for 6 remodelers who requested them after marketing workshop. Intrigued or want one? DM or email me.

Had several folks (including Geoff) ask me for more details on it, so I recorded a quick video (which you can view below.)

Remodeler: I’d love to give you a complementary Audio Testimonial Line for your business. Watch the video below for details and then fill out the form you’ll find at the bottom of this post.

Here are a couple sample Audio Testimonials. Simply click the Play buttons to listen (watch the video first though!)

Here’s why I’d like you to do this simple gesture consistently – watch the brief video below:

Here’s an off-the-wall idea that you might consider implementing in your Remodeling business.

Let’s Say…

You have a prospect that you know is interested in your services. You’ve made a few follow-up phone calls to them, but haven’t heard back from them.

Let’s then say that the job you quoted for them has products in it that qualify for one of the current ‘Tax Credits’ or you have some type of offer with a deadline…

How about we do something crazy like this:

1. Purchase a little 5″ trash can.
2. Write a 1-page letter with the headline: “Don’t throw this opportunity away!”
3. The body of the letter simply tells them that the Tax Credit (or offer) is going to expire soon and they need to act if they want to take advantage of it.
4. Now CRUMPLE the letter up (Yes, crumple it up!), stick it in the trash can, put it in the box and mail it out.

Your prospect will chuckle when they receive this and you’ll probably get the Yes or No answer you’ve been looking for.

• I know an entrepreneur who has sent thousands of these and has solid results to show for it.
• I also have seen a ‘high-end’ remodeler send this to a ‘high-end’ architect. The result was a call from the architect the day he received it, which led to a lunch and the start of a great (and profitable) partnership.
  

Here’s a sample letter I send out to my prospects (Remodelers who are too busy to make a decision)

I send these out in my business when I’m trying to chase down a busy remodelers that is interested in The Excellence Club or one of my other products, but hasn’t taken action yet.

Here’s the letter that I send – you might be able to get some ideas from it.

P.S. If you’d like to know where you can get these Trash Cans – just shoot me an email and I’ll send you the source.

(Click on images to enlarge)

Direct (and pointed!) question for YOU:

Is this more organized than your upcoming work schedule?

If you are like 90% of the Remodelers I meet with – the answer is Yes!

Here’s a never-ending, will always be in the case TRUTH: Having solid systems and processes in your remodeling business is critical to your success.

Systems don’t have to be complex – they just have to work.

I wanted to share these photos with you as an example of a simple, but solid system in this remodeler’s business.

What system or process in YOUR business are you going to improve this month?