Like-Minded, Non-Compete Remodelers

During several Remodelers Circle Mastermind meetings last week – there was a lot of talk centered around the initial phone call with a new prospect, explaining our process to them, and, in particular, how to effectively implement a Design Retainer or Project Development Agreement into their business.

As a reminder, that first call with a new prospect and laying out for them what your process looks like is so very important.

I just uploaded a video to YouTube where I go through 10 Tips to Improve Your Initial Phone Call with a New Remodeling Prospect – you can view it here.

Sometimes implementing something new in your business isn’t knowing what to do, but having the courage to do it. To give it a try. To fail a bit, learn from it, and try again.

Getting the courage and confidence to try new things is a huge part of how I see my clients improve and transform as they participate in Remodelers Circle.

When you get in a group of like-minded, non-compete remodelers from around the country – and your relationship starts to form with the others in the group – you start feeling comfortable asking questions to each other, like:

  • What do you say when the client tells you they don’t have a budget?
  • Do you explain the Designer Retainer on the phone or just at the in-person meeting?
  • What do you email them between the phone call and in-person meeting?

Then you get answers to those questions from remodelers you trust and (tooting my own horn) an expert coach who specializes in the remodeling industry – and your clarity and confidence and courage to try new things grows.

I’ll be launching some new Remodelers Circle groups in September/October. Details can be found here.

And please give the YouTube video above a try. Pick up just one thing for you to incorporate into your business! Also, I listed out the 10 things in written form in the video description if you prefer to read vs. watch.


AND_Gary Vaynerchuk has a saying he uses – it’s just one word: AND?
His thought behind it – ‘Ok – so what are you going to do about it?’ ‘Yes, it sucks’ ‘Yes, it’s tough.’ ‘AND?’

Finding good carpenters is tough. AND?

I’ve sold a bunch, now I don’t have enough help to produce it. I’ve been focused on production, now I don’t have any jobs lined up. AND?

It’s hard to balance my work and home responsibilities. AND?

I don’t have time to market my business effectively. AND?

I can’t seem to find the time to do get my quotes and job cost reports done. AND?

The thought with the question ‘AND?’ is to try and squash the negativity and excuses.

The next time you are lamenting about something or making an excuse about something – repeat this short question to yourself: ‘AND?’

Then (MOST IMPORTANTLY!) figure out the next right thing you can do to move forward and push through the obstacle or challenge.

There’s a lot to be frustrated about when you run a remodeling business. AND?

What should you measure? A quick thought

What gets measured, gets improved.

Whether it’s an app to track what you’re eating throughout the day and keeping track of calories.

Or tracking your remodeling leads and where they’re coming from.

Or tracking how much you’re spending on your family’s eating out budget.

Or carefully measuring your job costing on a kitchen remodeling project.

Or writing down what time your crew leaves the office every morning.

Or how often you’re staying in touch/marketing to your previous clients.

What gets measured, gets improved.

What you need to think about for your business is: What are the important things that I need to track?

Some people call these things ‘Key Performance Indicators’ (KPI’s) – these are things you measure and track because they’re a huge indicator of success.

If you track and measure them regularly – they will improve and good things will happen.

If you ignore and neglect them – bad things will happen.

For you, what is something you need to track more closely?

What service should you not offer anymore?

unnamedOur 10-year-old daughter, Piper, is taking sewing lessons this summer. What a great skill to learn! She loves it too.

She went with my wife and bought some fabric the other day and then they needed to wash it (to pre shrink it – who knew.)

I was taking the fabric out of the dryer and folding it last night and realized I can’t sew clothes.

Nor (most likely) will I ever develop the skill.

And that’s ok. We can’t be amazing at 100 different things.

In fact, the fewer things we focus on – the more mastery we can achieve.

Are you a remodeler who does kitchens, bathrooms, roofs, decks, windows, additions, plumbing, drywall, doors, new construction, etc.?

Is your tagline: ‘No job too big, no job too small. We do it all!’

Trying to be all things to all people is tough.

It’s tough to get your processes/systems humming.

It’s tough to command the premium pricing that a specialist can charge vs. a generalist.

As a ‘jack of all trades, master of none’ – it’s harder to train your team or to know your numbers well.

Your sales process and marketing is more complex.


I can’t sew and I’m ok with that.

I’m also ok that I don’t offer my coaching services to any and all businesses.

HVAC and electrical companies? Not my ideal client. I’m zeroed in on the niche of remodelers who focus on interior home remodeling.

By going deep into a narrow niche – I can provide more value. I can be a specialist vs. a generalist.

Something to think about for your business…

What service(s) should you not offer anymore so that you can put more time, energy, marketing, and effort into the exact project that you are best and most profitable at?