Here’s what happens when you add them

When someone is added to Remodelers AutoPilot – several powerful things happen very quickly and easily.

I recorded a quick video (view it here) to show you how within a minute:

  1. The prospect is added to our database to receive the monthly done-for-you email newsletter
  2. We are tracking exactly where the lead came from
  3. They are instantly added to your simple and clear sales pipeline
  4. The professional appointment confirmation email is sent with a click
  5. A well-designed postcard is mailed out to the prospect

Reach out if you’d like to learn more about the Remodelers AutoPilot program.


In other news, here’s a marketing tip that is simple, it works!, and costs you nothing but a little bit of your time.

What I learned yesterday (video)

Yesterday was a bit of a whirlwind day – here are a few things I learned in rapid fire order – click here to view the video.

What I touch on in the video:

  1. Attitude
  2. Knowing your numbers (job costing)
  3. Sales Process – TRUE mastery
  4. Do you need to fire them?
  5. Video testimonials – know, like, and trust
  6. Marketing BUDGET
  7. Hard Work
  8. Whiteboard – it’s been working!


Do you see it?

One of my clients had the following lead come through their website last week:

I have heard great things about you from Dr. Ali Holt and love the kitchens you have featured on your website. Feel free to give me a call or send me an email at your convenience.”

Here’s my question for you:

Think about the projects you have going on right nowtoday

Are you giving your client such a great experience that their referrals will start their email to you with:

‘I have heard great things about you from [Your Client Name]’


If the answer is YES, keep it up! You’re achieving one of the most important things you can do to build a strong and sustainable remodeling business.

If the answer is NO, what do you need to change? Look in the mirror a bit and think about this. It’s important.


None of us are going to bat 100%. But, on the whole, are you delivering a remarkable experience to your clients?

Of course, there are plenty of other things to be thinking about with your remodeling business (here’s 18 of them), but…

This email is a reminder to you that delivering a remarkable experience to your clients is Job #1.

Dedicated to your success,

P.S. The last five remodelers to sign-up for Remodelers AutoPilot have been from Georgia, Texas, Virginia, Kansas, and Washington. Will you be next?

Pardon Our Dust (example)

So you’re working in a great neighborhood – the homes are of the age that they’re ripe for remodeling!

The job is just starting and the neighbors are seeing your vehicles, jobsite sign, and the activity. It’s time to add some targeted marketing to the mix.

Two options:

1. Could be as simple as hand-delivering a Pardon Our Dust letter to the immediate neighbors. Introduce yourself and tell them to contact you if they have any concerns or if you can be of service to them (a little time consuming, but a really nice touch.)

2. Mail out a postcard to the street and adjoining street where you are working. One at the start of the job and one at the end.

Some of the content of the postcard could be something like this:

We know that, while the work is being done, you may experience an occasional inconvenience. If you’re ever concerned with any aspect of this project, don’t hesitate to call us.

I want you to know that we go to great lengths to make sure you hardly even notice we’re around. Our past clients have let us know that they really appreciate the extra effort we go to in this regard.

We have worked in this neighborhood for years and we pride ourselves on the friendly and courteous nature of our workers and our well maintained job sites.

They may hold onto your postcard for 3 or 6 months until they are ready. That’s ok.

Now they have your information, will remember who did their neighbor’s work, and reach out to you for their project.

I see this happening every week with remodelers who are sending out Pardon Our Dust campaigns with Remodelers AutoPilot.

With Remodelers AutoPilot, sending out a Pardon Our Dust postcard to the neighborhood around your jobsite is as easy as taking 90 seconds and filling out this form [example form here] – the rest is 100% taken care of for you through the system.

Be proactive in reaching out to the neighborhoods around your jobsites. This should be a consistant and mico-targeted part of your marketing efforts.