When people request to join The Remodeler’s Community they have to answer three questions:
- Are you a residential remodeler?
- What’s your website address?
- How did you hear about us?
This is because the majority of the people who request to join The Remodelers Community, I actually don’t let in. Not because I’m not nice, but because I want to keep the quality of the people very high.
There was a gentleman who requested to join about a month ago (I don’t know him, I don’t know his name, but I do know that his business is Coleridge Construction) and when I clicked on his website to see if he would be a good fit for the free Facebook group, I saw a couple of things here that I noted.
I really like that he has good copywriting: “You’ll love this tool we use!”
When you go to his homepage he isn’t saying “we do this,” “we do this,” “we do this.”
Even the way that the heading is set up, who is he talking to there?
He’s talking to the prospect.
“You’ll love this tool we use! It’s called Co-Construct and it’s revolutionized how you can communicate with your contractor. If you’ve ever lost a detail that you knew was in an important text or email? Now you have all the information, timelines, dreams, ideas, and decisions in one place.”
The other thing I like about this is that he actually took the time when he had a photographer come out and take a picture of him holding the open Co-Construct with his logo in the background and it’s actually him holding it.
That’s a really nice photograph.
I think sometimes we just use the stock images and just deal with that instead of thinking that when we have a photographer come out and take pictures of one of my projects, they should also be taking pictures of me – of me holding different things and of me holding something with my logo in the background!
It really elevates the professionalism of the marketing images that you have to use!
This is a great thing to have on your website and on your social media posts. Keep that in mind.
The Coleridge website does a great job at sharing photos of their team and tools, and also having excellent copywriting that keeps the focus off of themselves and on the prospect. I think that’s a good example of best practice.