About the cowboy hat

Don’t worry, I got permission to use this from my client…

About the cowboy hat – when I dialed in for my Zoom video conference coaching call with her and her husband yesterday, she was wearing the cowboy hat. Having never seen it before I said, “What’s with the new cowboy hat??”

She replied, “Well, it just got delivered by Amazon today – we’re going to a Brad Paisley concert this week and I felt like I needed something country to wear!”

So that’s the story of the hat, more importantly, here’s what she’s holding up.

You may have heard me (and others) say: What gets measured, gets improved.

To help my remodeling clients keep their Total Sales goal in mind (the amount that you see on the top line of your P&L) – I like to have them create a ‘Sales Thermometer.’

They put their goal at the top of it and every time they make a new sale, they color it in. It’s a simple thing, but it really keeps first things first. And it’s usually the first thing they do after they get the sale made!

A couple takeaways you might have from this:

  1. What is your sales goal? How are you doing with it? Track it! What gets measured, gets improved.
  2. Sometimes, having physical, in your face reminders is helpful – have fun with it – create something to keep track of your top priorities.
  3. The only Brad Paisley song I know is ‘Ticks’ – I ended my coaching call with this client by reading the last verse of ‘Ticks’ (you can find the lyrics here if you’re dying to know!) to them as if I was reading poetry. It made them laugh. Laughter is good medicine – don’t take business too seriously and make sure that you, your employees, and your clients are having a little fun along the way.

P.S. When was the last time you reached out to your previous clients? Remodelers AutoPilot can help you do this effectively and consistently – you can try it out for $1. It’s good marketing for your remodeling business! You can sign-up here.