A Couple of Things About This Remodeler’s Website

When people request to join The Remodeler’s Community they have to answer three questions:

  1. Are you a residential remodeler?
  2. What’s your website address?
  3. How did you hear about us?

This is because the majority of the people who request to join The Remodelers Community, I actually don’t let in. Not because I’m not nice, but because I want to keep the quality of the people very high. 

There was a gentleman who requested to join about a month ago (I don’t know him, I don’t know his name, but I do know that his business is Coleridge Construction) and when I clicked on his website to see if he would be a good fit for the free Facebook group, I saw a couple of things here that I noted.

I really like that he has good copywriting: “You’ll love this tool we use!”

When you go to his homepage he isn’t saying “we do this,” “we do this,” “we do this.”

Even the way that the heading is set up, who is he talking to there? 

He’s talking to the prospect.

“You’ll love this tool we use! It’s called Co-Construct and it’s revolutionized how you can communicate with your contractor. If you’ve ever lost a detail that you knew was in an important text or email? Now you have all the information, timelines, dreams, ideas, and decisions in one place.”

The other thing I like about this is that he actually took the time when he had a photographer come out and take a picture of him holding the open Co-Construct with his logo in the background and it’s actually him holding it. 

That’s a really nice photograph. 

I think sometimes we just use the stock images and just deal with that instead of thinking that when we have a photographer come out and take pictures of one of my projects, they should also be taking pictures of me – of me holding different things and of me holding something with my logo in the background! 

It really elevates the professionalism of the marketing images that you have to use!

This is a great thing to have on your website and on your social media posts. Keep that in mind. 

The Coleridge website does a great job at sharing photos of their team and tools, and also having excellent copywriting that keeps the focus off of themselves and on the prospect. I think that’s a good example of best practice.

Recruit Creatively!

I came across this recruiting post on LinkedIn the other day and noticed a few key things:

He is trying to get people’s attention with humor.

He calls out the specific person he’s looking for

“If you run your own company and are tired of all the hours of work on top of the “work,” this might be a good fit for you.”

He draws that person out because he knows they’re ideal employees for his remodeling business.

Two ideas to consider implementing in your next recruiting post:

  1. Call out the exact person you have in mind
  2. Use humor to grab people’s attention

Continue to be creative when it comes to your recruiting!

Depending on Your Mood

Depending on the mood you’re in today, here are a few things for you:

If you just want a straight-up business tip … Grab this template and implement it! Example initial email to send out to a new remodeling prospect.

If you’re needing a podcast to listen to… Remodelers On The Rise had 3 new episodes last week!

If you’re feeling spiritual… I’ve been posting short, daily devotionals on my personal Facebook page here. Feel free to add me as a friend.

If you’re feeling social… Almost 900 remodelers are part of Remodelers Community. It’s an active group full of great questions, advice, tips, and feedback. You can join here (there’s no cost.)

Lastly, if you’re disappointed you missed out on the Fall Course bundle discount… 

I offered a 46% discount when you signed up for all four courses. We had 15 remodelers take me up on that, but that’s no longer an option.  

BUT there are a few other options you can take advantage of!  

Do you want to get involved in all 3 courses that remain? (see them here)

You can do that and get a 33% Discount (Regular Price: $697 x 3 = $2091 | With the 30% Discount you pay $1463 (You save $628!)  

Do you see 2 courses that you want to take from the October, November, December courses? Cool! You can receive 20% off! (Regular Price: $697 x 2 = $1394 | With the 20% Discount you pay $1115 (You save $279)  

Do you see 1 course that you want to take from the October, November, December courses? Cool! You’ll pay the regular $697 rate, but you’re going to get 10X the value from it in the coming year!

Thank you for giving me some of your time and attention this morning – have a great rest of the week

Fall 2020: Finalizing (or Fine-Tuning) Your Foundations for Future Growth & Success

Bailey and I were meeting this morning and realized, “Hey! We need to promote the courses we’re offing this fall!” Excited remodelers are already signing up to spend the fall with me working through 4 vitally important courses to strengthen their remodeling businesses. I’d love for you to join us!

Fall 2020: Finalizing (or Fine-Tuning) Your Foundations for Future Growth & Success

Each course is focused around a specific deliverable you will walk away with at the end that will equip you. Go to RemodelersMasterclass.com for more details on all 4 courses and to see the tremendous discount I’m offering if you sign-up for all four courses!

September: How to Stay-in-Touch with Previous Clients

What: Professionally Craft an Effective Plan To Consistently Stay-in-Touch with Previous Clients

Result of the Course: You and your company will benefit long term with increased client satisfaction, growing repeat and referral work, and your revenue and profit margins will rise. Experience proves there’s great ROI from this focused work and effort!

October: Charging for Design & Project Development – Let’s make it happen!

What: This class is perfect for you if you have wanted to get this strategy implemented, but just didn’t know how to get started. It’s also for you if you have already been using the strategy but just want to fine-tune and improve how you approach this part of your process.

Results To Expect: You will have another priceless asset for your company, complete with a unique name, structure, and approach locked in and ready to implement. You’ll have the exact wording for how to present this strategy most effectively to prospects. Implementing what you learn in this course will save you time and make you more money.

November: Power Positioning to Maximize Revenue! – 5 Powerful Words When Talking With A Remodeling Prospect: This Is How We Work

What: You’ll follow a proven framework that positions your This Is How We Work Process in a crystal clear, easy to understand (benefit-rich and value-driven) way! (I’ll help you make your process EASY for clients to say YES to.)

Results To Expect: You’ll leave this class with a marketing/sales asset that gives clarity to your prospects (and you/your team!) It will help you move projects through your sales process far quicker and you’ll close more sales.

December: Create your 2021 BREAKOUT Business Budget

What: We’ll finish the year with a detailed review of your 2020 Results and set up a crystal clear BREAKOUT Business Budget for 2021.

Result To Expect: We’ll create your 2021 BREAKOUT Business Budget. You’ll leave this course with an actionable, organized, realistic, and reachable plan, with a clearly understandable budget that you can work from!

Massive value and professional insight to help your business finish 2020 strong and set you up for tremendous success in 2021! Go to RemodelersMasterclass.com for more details on all 4 courses and to see the tremendous discount I’m offering if you sign-up for all four courses!