A text I received

The client I received this text from – we recently started doing coaching work together and one of the things we’ve been focused on is how he can:

Protect his time

Differentiate himself

And give a better client experience by:

Charging for his design and project development

We worked on the name and format of it.

We did a lot of batting practice around how he can present/sell the service to homeowners.

This text is the first (of many results!) he’s going to get from this new approach to his remodeling sales process.

The October course I’m doing will teach you how to do exactly this!

Go to RemodelersMasterclass.com to see more information on the courses I’m offering this fall. 

10 Reminders for Remodelers

This week, I shared 10 pieces of encouragement/advice in Remodelers Community! I hope they are encouraging to you and that there’s one thing you can learn from and implement today!

  1. You have to say NO to some things/projects/people. You can’t be all things to all people. Focus.
     
  2. Do you realize the skill and talent it takes to be a great remodeler (like you are)? Don’t undervalue yourself.
     
  3. Please go into your late August calendar and mark off a 1/2 day and title it (ME TIME.) And do something fun that afternoon.
     
  4. I know it doesn’t always feel like it, but YOU are DOING GREAT. You’re serving your clients/team well. KEEP PUSHING FORWARD!
     
  5. Your Family/Loved Ones > Your Business. Don’t get that switched around.
     
  6. Your clients need to hear from you. Easy and effective option: RemodelersAutoPilot.com
     
  7. Stop comparing yourself to others. 
     
  8. Job # 1 – Take great care of your team. Job # 1A – Give your clients a wonderful remodeling experience.
     
  9. I’m so proud/happy of this Remodelers Community. Thank you for making it a legit community where people truly help each other.  
     
  10. You can’t get everything done. Just focus on one thing at a time. Make progress this afternoon and enjoy the work in front of you.

If #6 was a timely reminder that you need to be reaching out to your previous clients, try Remodelers AutoPilot for $1 to Stay-in-Touch with Previous Clients to Increase Word-of-Mouth Referrals, Repeat Business, and Differentiate Your Remodeling Business. Email me at kyle@remodelyourmarketing.com or text me at (517) 902-8450 if you have any questions!

Schedule it

We had a visitor on a recent Remodelers Circle mastermind call.

The bottom right corner is Justin Shipp’s little daughter.

Two reasons I took this screenshot:

1. Wanted to capture, arguably, the cutest moment in Remodelers Circle history.

2. To remind you (and me) that time flies by! Let this be a quick reminder to schedule special time with your kids and important people in your life. SCHEDULE it. Mark off your calendar. Make a plan and execute it.

If you aren’t proactive with scheduling it – it’s MUCH more likely to not happen.

Hope this is a helpful thought/reminder!

What’s Your Backlog Stomach?

This is a question that Dennis Gehman asked that I answered live on The Remodelers Show – see the written answer below – hear me answer the question live here.

“How much backlog should we have before turning down small projects and only accepting projects that are $100,000 or more?” – Dennis

I know Dennis’s business and in normal times, that’s more the ideal project that he takes on – the bigger projects. With the pandemic, with COVID, with everything that is going on, he, like a lot of remodelers, has been a little bit more open to taking on some smaller projects. 

To answer Dennis’s question, I would say it depends on who I’m talking to. I know that some of my clients have more stomach for a shorter backlog than others. Some of my clients, if they don’t have 3+ months of backlog for their team of six people out on the field – they start to get nauseous! I have other clients that feel fine about having 5 weeks of work ahead of them.

The guy that needs 3+ months would have a very hard time understanding how the guy with 5 weeks of backlog is okay. So everyone has a little bit different stomach for how big of a backlog they want.

If you schedule out too far it can become a little bit of a sales problem where some people might not want to wait that long. There’s a lot of different factors in play here. 

Dennis, my biggest thought for you is this: If a previous client approaches you about a small project, we are going to be much more open to taking on smaller projects and little things for them. We want to continue to enhance and develop that relationship and trust that we have with our previous clients. But if it’s a small project for someone we’ve never worked with before, and we’ve got a really strong backlog (which as we said means different things for different people), we might turn that down.

So my answer is that I want to know how many irons in the fire you have out there. If you’ve got 6 things under design and development that you are feeling really good about and you’ve got two and a half months of backlog, and you think you are going to get from two and a half to four months of backlog in a hurry, my advice is different than if you said, “You know what, we’ve got two and a half months of backlog but I don’t have a lot in the hopper.” In that case, I might say to continue to push on those small projects.

So, it depends on multiple factors, but those are some things to think through. I hope that helps!

The other thing I would encourage you to do is to really get clear with this month, next month, and the following month. We have a spreadsheet that helps you calculate your backlog. If you want a copy of that email Bailey (bailey@remodelyourmarketing.com) and ask her for it! 

Using this spreadsheet you can document all of your projects that are sold (not that you might sell) and how many labor hours you are expecting for each of those different projects. In the spreadsheet it’s got a formula that says, “Okay, based on the number of hours that you have sold and that are still remaining, and based on the number of guys you have out on your field, here’s how many weeks and months that you have as far as backlog goes.” 

When you have that and you’re clear on the amount of backlog you have, that helps you make a decision about which projects to take. 

When you’re unclear with that and you are just operating off of how you feel, not facts, then it’s a little riskier to turn things down. But once you have the facts about your backlog, then you can make clearer and better decisions. 

If you want a copy of the backlog spreadsheet, Email Bailey at bailey@remodelyourmarketing.com and ask for the spreadsheet for the project backlog and we’ll send that over to you.