I saw something similar in an ad for the Extreme Sales Summit that’s going on in the remodeling industry and thought it was cool how it automatically rotated.
I forwarded it over to Bailey (my assistant) and said: “Hey – I think this is cool! Let’s create one that has the Remodelers AutoPilot features.”
She sent me back one. It rotated through too slowly and I replied back to her and told her to speed it up.
She sent me back the next version – too fast! Slow it down a bit (sounds like a familiar nursery rhythm, huh?)
We had to go back and forth several times, but we finally got the kinks worked out – edited the text down so it could easily be read, and – bingo! – we have a cool graphic.
I share all of this for three reasons:
1. Look for ideas to marketing your business by seeing what catches your eye – what email caught your attention? What social media content peak your interest? Then – how can you do something similar for marketing your remodeling business? If you’re reading this far in the email – also keep in mind that telling STORIES in your content is a key way to get people to read what you have to say and learn about you…
2. Marketing can take a lot of work! Having someone to help out is the ONLY way this graphic has been created. Be sure to invest in your marketing – don’t try to go it alone.
3. You should read the features that are listed out in the graphic… You can have a professional done-for-you email newsletter and social media posts done for you every month – no fuss – no hassle – just consistent and solid communication with your previous clients to help you bring in more repeat and referral business. Learn more here.
Don’t worry, I got permission to use this from my client…
About the cowboy hat – when I dialed in for my Zoom video conference coaching call with her and her husband yesterday, she was wearing the cowboy hat. Having never seen it before I said, “What’s with the new cowboy hat??”
She replied, “Well, it just got delivered by Amazon today – we’re going to a Brad Paisley concert this week and I felt like I needed something country to wear!”
So that’s the story of the hat, more importantly, here’s what she’s holding up.
You may have heard me (and others) say: What gets measured, gets improved.
To help my remodeling clients keep their Total Sales goal in mind (the amount that you see on the top line of your P&L) – I like to have them create a ‘Sales Thermometer.’
They put their goal at the top of it and every time they make a new sale, they color it in. It’s a simple thing, but it really keeps first things first. And it’s usually the first thing they do after they get the sale made!
A couple takeaways you might have from this:
What is your sales goal? How are you doing with it? Track it! What gets measured, gets improved.
Sometimes, having physical, in your face reminders is helpful – have fun with it – create something to keep track of your top priorities.
The only Brad Paisley song I know is ‘Ticks’ – I ended my coaching call with this client by reading the last verse of ‘Ticks’ (you can find the lyrics here if you’re dying to know!) to them as if I was reading poetry. It made them laugh. Laughter is good medicine – don’t take business too seriously and make sure that you, your employees, and your clients are having a little fun along the way.
P.S. When was the last time you reached out to your previous clients? Remodelers AutoPilot can help you do this effectively and consistently – you can try it out for $1. It’s good marketing for your remodeling business! You can sign-up here.
This is pretty simple and subtle change that has flown through one of my Remodelers Circle Mastermind Groups. A couple meetings ago one member was asking the others how they do their payment draw schedule.
And there was something talked about that was a small and subtle difference that one member in the group did that the others didn’t.
BEFORE – EXAMPLE PAYMENT SCHEDULE
25% after Framing
25% after Drywall
15% after Trim
5% after Substantial Completion
5% after Final Walk Through
AFTER – EXAMPLE PAYMENT SCHEDULE
25% at start of Framing
25% at start of Drywall
15% at start of Trim
5% at Substantial Completion
5% at Final Walk Through
Do you see the difference? Instead of AFTER it’s AT THE START.
A little tweak. Clients don’t bat an eye about it. But as members of this group have been implementing this – it’s made a huge, huge difference in cash flow, in being able to determine when to send out an invoice for a draw check.
At this last meeting – one of the members was raving about what a difference this has made for them and a few other members chimed in and agreed.
This is a simple shift that has made a big impact on cash flow – and something I wanted you all to consider as well.
How are you doing your draws? Have you considered how a tweak/change to them could help you improve your cash flow?
One of the benefits of being apart of a Remodel Your Marketing client is access to post-job surveys that help encourage clients to leave reviews on your Google Business page.
If customers answer that, on a scale from 1-10, they consider themselves likely to refer you to friends and family at a 9 or higher, it prompts them to copy and paste part of their review into your Google Business page.
Because the process is so simple and requires minimal effort, there has been an increase in Google reviews because of this survey. Recently, one of my clients, Bencar Building Systems, had a client leave the following comments and rating.
As soon as they finished the survey, their “Thank You for Completing This Survey” page provided their kind words, in a way that was easy to copy and paste, and prompted them to do just that and leave a review on Bencar’s Google Business Page.
Because it was simple and easy to quickly grab what they had written and share it in the link provided to the Google Reviews, they immediately did so.
This is one example of how consistent follow-up with clients after a job is complete can help create new referral business for yourself.
The client has committed themselves as likely to refer you to friends and family and publically shared something positive about the work you did for them. Not only that, but not those searching for remodelers in their area will see the positive reviews and photos left by those Bencar has previously worked with, making them more likely to choose Bencar over Joe Shmoe with few or no Google reviews.
Sending post-job surveys is a simple, automated process that not only helps you and your team improve but also helps generate reviews for your Google Business page and other social media profiles.
I hope this tip helps reaffirm your commitment to securing valuable Google reviews!
If you’re not currently sending out a survey and getting feedback at the end of your projects, reach out and ask us for more details on how we can help you with this.