So let me tell you about the image below.
I saw something similar in an ad for the Extreme Sales Summit that’s going on in the remodeling industry and thought it was cool how it automatically rotated.
I forwarded it over to Bailey (my assistant) and said: “Hey – I think this is cool! Let’s create one that has the Remodelers AutoPilot features.”
She sent me back one. It rotated through too slowly and I replied back to her and told her to speed it up.
She sent me back the next version – too fast! Slow it down a bit (sounds like a familiar nursery rhythm, huh?)
We had to go back and forth several times, but we finally got the kinks worked out – edited the text down so it could easily be read, and – bingo! – we have a cool graphic.
I share all of this for three reasons:
1. Look for ideas to marketing your business by seeing what catches your eye – what email caught your attention? What social media content peak your interest? Then – how can you do something similar for marketing your remodeling business? If you’re reading this far in the email – also keep in mind that telling STORIES in your content is a key way to get people to read what you have to say and learn about you…
2. Marketing can take a lot of work! Having someone to help out is the ONLY way this graphic has been created. Be sure to invest in your marketing – don’t try to go it alone.
3. You should read the features that are listed out in the graphic… You can have a professional done-for-you email newsletter and social media posts done for you every month – no fuss – no hassle – just consistent and solid communication with your previous clients to help you bring in more repeat and referral business. Learn more here.
Don’t worry, I got permission to use this from my client…
About the cowboy hat – when I dialed in for my Zoom video conference coaching call with her and her husband yesterday, she was wearing the cowboy hat. Having never seen it before I said, “What’s with the new cowboy hat??”
She replied, “Well, it just got delivered by Amazon today – we’re going to a Brad Paisley concert this week and I felt like I needed something country to wear!”
So that’s the story of the hat, more importantly, here’s what she’s holding up.
You may have heard me (and others) say: What gets measured, gets improved.
To help my remodeling clients keep their Total Sales goal in mind (the amount that you see on the top line of your P&L) – I like to have them create a ‘Sales Thermometer.’
They put their goal at the top of it and every time they make a new sale, they color it in. It’s a simple thing, but it really keeps first things first. And it’s usually the first thing they do after they get the sale made!
A couple takeaways you might have from this:
- What is your sales goal? How are you doing with it? Track it! What gets measured, gets improved.
- Sometimes, having physical, in your face reminders is helpful – have fun with it – create something to keep track of your top priorities.
- The only Brad Paisley song I know is ‘Ticks’ – I ended my coaching call with this client by reading the last verse of ‘Ticks’ (you can find the lyrics here if you’re dying to know!) to them as if I was reading poetry. It made them laugh. Laughter is good medicine – don’t take business too seriously and make sure that you, your employees, and your clients are having a little fun along the way.
P.S. When was the last time you reached out to your previous clients? Remodelers AutoPilot can help you do this effectively and consistently – you can try it out for $1. It’s good marketing for your remodeling business! You can sign-up here.
This is pretty simple and subtle change that has flown through one of my Remodelers Circle Mastermind Groups. A couple meetings ago one member was asking the others how they do their payment draw schedule.
And there was something talked about that was a small and subtle difference that one member in the group did that the others didn’t.
BEFORE – EXAMPLE PAYMENT SCHEDULE
- 25% Down
- 25% after Framing
- 25% after Drywall
- 15% after Trim
- 5% after Substantial Completion
- 5% after Final Walk Through
AFTER – EXAMPLE PAYMENT SCHEDULE
- 25% Down
- 25% at start of Framing
- 25% at start of Drywall
- 15% at start of Trim
- 5% at Substantial Completion
- 5% at Final Walk Through
Do you see the difference? Instead of AFTER it’s AT THE START.
A little tweak. Clients don’t bat an eye about it. But as members of this group have been implementing this – it’s made a huge, huge difference in cash flow, in being able to determine when to send out an invoice for a draw check.
At this last meeting – one of the members was raving about what a difference this has made for them and a few other members chimed in and agreed.
This is a simple shift that has made a big impact on cash flow – and something I wanted you all to consider as well.
How are you doing your draws? Have you considered how a tweak/change to them could help you improve your cash flow?
“So, when you are talking to a new prospect do you pull out a blank sheet of paper or a Project Discovery Sheet?”
This is a question I’ve asked dozens and dozens of times over the years as I work with remodelers on their sales process.
Often, it’s a blank sheet. Is that what the doctor does? They pull out a blank sheet of paper? Nope.
Let’s start the process well – have the questions in front of you so that you can make sure you ask everything that you want to: I call it a Project Discovery Sheet – grab a copy of the PDF here and implement this! I hope you find this valuable.
On another note – staying in touch with your previous clients is really smart marketing.
Remodelers AutoPilot is a program that can help you do this consistently and effectively. Give it a look!