What Gets Measured, Gets Improved.

What gets measured, gets improved. 

One of my clients measured trips to the supply house in the month. 

The first month? They made 83 trips.

My client wanted to change this so he told his employees he had a crisp $100 bill for each member on the team if they could cut their trips to the supply house in half. 

Guess what happened? They did it. 

What gets measured gets improved. 

Hitting your employees a little in the back pocket (in a good way) can really help

One of the employees asked, “Will you do this again next month?” 

No! You just proved you can do it, now let’s do it consistently. 

How are you motivating your team? What can you do to get their competitive juices flowing? Comment and let me know. 

An idea that blends business, marriage, kids, hobbies, faith, friends all together

What does 'IT' look like for you?

In the video below – I go pretty deep.

What’s interesting is that some of the thoughts I share in this video are years in the making, but are just now coming together and becoming clear.

In this video:

  • I share an interesting conversation I had with a client this week.
  • Plead with you to think about your ‘it’. It = Ideal Business/Life
  • At 4:30 into the video I share how this isn’t just a business thing. It’s an idea that blends your marriage, kids, hobbies, faith, friends, etc. all together.
  • At 8:00 I share the story of a colleague who passed away last year and the questions he left us to help us answer what our ‘it’ is.
  • I may also show you my new stand-up/sit-down desk to lighten the topic up a little bit…

One of the links mentioned in the video: Seddon Days

I’m always interested in your feedback, but I’m especially interested in your feedback on this video. Please email me or comment below with your thoughts.

What I’m Doing Today

During a 'Seddon Day' you step back from your business and reflect on these 5 Key Questions



I’m part of a mastermind group of marketers. It’s led by a business coach I hired several years ago. A gentleman over in Israel named Dov Gordon.

One of the members in the group is a bloke (he’s from England, so I can call him a bloke…) named Mike Seddon.

Mike announced to the group a few months ago that he has been diagnosed with inoperable and incurable cancer.

The man is an inspiration. We’re friends on Facebook and he’s stayed active in our mastermind group. He has such a wonderful and upbeat attitude and is at peace with the whole situation.

A couple weeks ago Dov helped Mike do ‘The Last Webinar.’

This was Mike’s gift to everyone and something he wanted to leave as a legacy – it outlined what a ‘Seddon Day‘ is.

And today, what I’m doing is taking a ‘Seddon Day.’

During a ‘Seddon Day’ you step back from your business and reflect on these 5 Key Questions from Mike.

The point is to make sure that you are building a business for the life you really want to live:

  1. What is My Why?
  2. What Does Success Look Like?
  3. Am I enjoying the Journey?
  4. Am I hanging out with the Right People?
  5. What would Happen to my Loved Ones?
You can learn more or listen to Mike’s ‘The Last Webinar’ at SeddonDays.com (once he got through some tears at the start of the webinar, he held himself together quite well.)
I wanted to share this wonderful idea with you this morning. I hope it’s something that you’ll take the time to reflect on for you and your business.

If You Have Young Kids – Please Read

This blog post is a little more personal in nature than a lot of blogs I post.

As you may (or may not) know – my business, Remodel Your Marketing, works exclusively with remodelers.

I help remodelers generate quality project leads and then help them convert more of their leads into paying projects.I understand that they don’t want a ‘better sales and marketing system.’

What they really want is to keep their employees busy, deliver a wonderful service to their clients, reduce their stress level, work less (so there is more time for their spouses/kids/friends/activities) and make a great living.

Running a business is a lot of work! It’s tough to balance business and life.

I was on a plane a few weeks ago and was reading the classic book from the 1930’s, ‘ How to Win Friends and Influence People.’

As a husband, dad of four kids, and as a business owner who is always striving to improve work/life balance – the following really struck a chord with me. I’m sharing it with you in case it moves you in a similar way.

Keep working hard. Take time for those you love. Feel free to reply back and share your thoughts. 


Listen Son, I am saying this as you lie asleep, one little hand crumpled under your cheek and blonde curls sticking over your wet forehead. I have broken into your room alone. Just a few minutes ago, as I sat reading my paper in the library, a stifling wave of remorse swept over me. Guilty, I came to your bedside.There are things which I am thinking, son; I had been cross to you. I scolded you as you were dressing for school because you gave your face a mere dab with the towel. I took you to task for not cleaning your shoes. I called out angrily when you threw some of your things on the floor.At breakfast I found fault, too. You spilled things. You gulped down your food. You put your elbows on the table. You spread butter too thick on your bread. As you started off to play and I made for my train, you turned and waved a hand and called, “Goodbye, Daddy!” I frowned, and said in reply, “Hold your shoulders back!”.

Then it began all over again late this afternoon. As I came up the road I spied you, down on your knees, playing marbles. There were holes in your socks. I humiliated you before your friends by marching you ahead of me to the house. Socks were expensive, and if you had to buy them you would be more careful! Imagine that son, from a father.

Do you remember later, when I was reading in the library, how you came timidly, with sort of a hurt look in your eyes? I glanced up over my paper, impatient at the interruption; you hesitated at the door. “What is it that you want?” I snapped.

You said nothing, but ran across in one tempestuous plunge, threw your arms around my neck and kissed me, your small arms tightened with affection that God had set blooming in your heart, which even neglect could not wither. Then you were gone, pattering up the stairs.

Well, Son, it was shortly afterwards that my paper slipped from my hands and a terrible sickening fear came over me. What has habit been doing to me? The habit of finding fault, or reprimanding; this was my reward to you for being a boy. It was not that I did not love you: it was that I expected too much of you. I was measuring you by the yardstick of my own years.

There is so much that was good, fine and true in your character. The little heart of yours was as big as the dawn itself over the hills. This was shown by your spontaneous impulse to rush in and kiss me good night. Nothing else mattered tonight. Son, I have come to your bedside in the darkness, I have knelt there, ashamed!

It is a feeble atonement; I know that you would not understand these things which I have told you in the waking hours. Tomorrow I will be a real daddy! I will chum with you, suffer when you suffer and laugh when you laugh. I will bite my tongue when impatient words come. I will keep saying as if it were a ritual: “He is nothing but a boy – a little boy.”

I am afraid I have visualized you as a man. Yet as I see you now, Son, crumpled and weary in your bed. I see that you are still a baby. Yesterday you were in your mother’s arms, your head on her shoulder. I have asked too much, too much!


Instead of condemning people, let’s try to understand them. Let’s try to figure out why they do what they do. That’s a lot more profitable and intriguing than criticism; and it breeds sympathy, tolerance and kindness.