14 Things About This Fun Photo

14 things about this photo that is helpful for you to be thinking about:

1. That’s Andy with the beard. I know Andy because a mutual colleague of ours went out of his way to introduce us. We have become good friends and see each other in-person (here in Michigan) regularly. Be a connector – I appreciate that colleague more because he took the time to introduce someone to me that has positively impacted my life (and business.) Who do you know that you can connect today?

2. That’s Bailey at the bottom of the image. My Marketing Director – I finally stepped up to the plate and HIRED someone this year. Yes, I’ve had help here and there over my 12 years in business, but never an employee. It’s been an investment of time and money, but one that’s paying off in a big way. Do you need to make a similar investment with a position in your business?

3. We’re meeting via Zoom. Have you ever considered meeting with a client in this way? What if you could show your design changes or proposal changes via Zoom – saving them (and you) drive time, making the process more convenient, and reducing the ‘cycle time’ (the time it takes for you to take a prospect from the start of the process to contract signing?)

4. I would not have Remodelers AutoPilot (http://www.RemodelersAutoPilot.com) implemented and successful without Andy. Hiring an expert who can bring unique skills and hold you accountable is incredibly valuable.

5. We’re working ON the business in this meeting. Just a reminder – make sure you’re carving out to time to work ON not just IN the business.

6. What we were meeting about is our plan for the next three weeks to promote the course that’s launching on January 9, 2020. Are you signed up for it yet? Details here: http://www.RemodelYourMarketingPlan.com

7. Document the process! We overthink content – I said, “Hey guys, smile!” and I took a screenshot. Take photos/quick ‘behind the scenes’ videos of your projects and share what’s going on in that photo. Document the process! It makes for great content – more ideas on this podcast episode: http://remodelersontherise.com/imagine-this

8. What gets measured, gets improved. I’m holding up a little sheet that has 1-20 listed with 1-10 crossed off (because 10 of the 20 slots for the Remodel Your Marketing Plan course are filled.) Having that visual goal and sheet in front of me keeps me focused and gives me a goal to aim for. What is something that you need to be measuring in your business?

9. I decided to work from home yesterday vs. go into the office. The change of scene led to a very productive day. Don’t be afraid of changing where you work to mix things up.

10. Are you a lone wolf? Reach out to people – find your community – get some outside help/perspective. It’s important and it helps in a big way.

11. If you’re reading this far – keep in mind – numbering things out in content you create is effective. It makes the reader want to keep reading and breaks the content up 🙂

12. We don’t know what 2020 is going to bring. It’s an election year. Is the economy going to cool off? What’s going to happen? None of us know, but I do know that getting your marketing plan organized and implemented is important no matter what the year brings. Be sure to consider the course I’m offering 🙂 http://www.RemodelYourMarketingPlan.com

13. Bailey is my employee – it is my job to make Remodel Your Marketing an enjoyable place for her to work, to train her well, to make sure she’s clear with what she’s responsible for, to challenge her and help her grow in her skills. Likewise, that’s your job with your team. Invest time and energy towards that!

14. Lastly, THANK YOU for consuming my content. If you learn something from what I share/teach – the best way you can thank me is to DO SOMETHING WITH IT and IMPLEMENT.

Comment below with the number (1-14) that jumped out at you the most

New, Over-the-Top Value

Something I wanted you to know about:

I just got done yesterday with the first Remodelers AutoPilot Live Q&A Call! (You can learn about Remodelers AutoPilot here: www.RemodelersAutoPilot.com)

In addition to the done-for-you email newsletter, done-for-you social media posts, and done-for-you blog post option, Remodelers AutoPilot now includes a monthly Live Coaching Call with me where I can share ways to grow your remodeling business and answer any questions you may have (did you know it’s only $1 to try it out for the first month?)

Here are the questions I was asked by Remodelers AutoPilot clients yesterday:

  • Outside of repeat and referral work, how should we be marketing our business for growth?
  • How do we grow our Facebook audience to reach new people?
  • What’s the best metrics to look at regarding web site visits?
  • Should we set our marketing budget as a percentage of our revenue or a fixed dollar amount?
  • I also shared some teaching related to your financials, job costing, self-imposed deadlines, and more (to fill in the full 45 minutes!)

If you’ve been thinking about Remodelers AutoPilot, this monthly call is another over-the-top value add you will enjoy.

You can check it out here: www.RemodelersAutoPilot.com

Survey Produces Google Reviews

One of the benefits of being apart of a Remodel Your Marketing client is access to post-job surveys that help encourage clients to leave reviews on your Google Business page. 

If customers answer that, on a scale from 1-10, they consider themselves likely to refer you to friends and family at a 9 or higher, it prompts them to copy and paste part of their review into your Google Business page. 

Because the process is so simple and requires minimal effort, there has been an increase in Google reviews because of this survey. Recently, one of my clients, Bencar Building Systems, had a client leave the following comments and rating. 

As soon as they finished the survey, their “Thank You for Completing This Survey” page provided their kind words, in a way that was easy to copy and paste, and prompted them to do just that and leave a review on Bencar’s Google Business Page. 

Because it was simple and easy to quickly grab what they had written and share it in the link provided to the Google Reviews, they immediately did so. 

This is one example of how consistent follow-up with clients after a job is complete can help create new referral business for yourself.

The client has committed themselves as likely to refer you to friends and family and publically shared something positive about the work you did for them. Not only that, but not those searching for remodelers in their area will see the positive reviews and photos left by those Bencar has previously worked with, making them more likely to choose Bencar over Joe Shmoe with few or no Google reviews. 

Sending post-job surveys is a simple, automated process that not only helps you and your team improve but also helps generate reviews for your Google Business page and other social media profiles. 

I hope this tip helps reaffirm your commitment to securing valuable Google reviews!

If you’re not currently sending out a survey and getting feedback at the end of your projects, reach out and ask us for more details on how we can help you with this.

Don’t Pull Out a Blank Sheet of Paper – Do This Instead

So, when you are talking to a new prospect do you pull out a blank sheet of paper or a Project Discovery Sheet?” 

This is a question I’ve asked dozens and dozens of times over the years as I work with remodelers on their sales process. 

Often, it’s a blank sheet. Is that what the doctor does? They pull out a blank sheet of paper? Nope. 

Let’s start the process well – have the questions in front of you so that you can make sure you ask everything that you want to: I call it a Project Discovery Sheet – grab a copy of the PDF here and implement this! I hope you find this valuable.

On another note – staying in touch with your previous clients is really smart marketing. 

Remodelers AutoPilot is a program that can help you do this consistently and effectively. Give it a look!