One of the benefits of being apart of a Remodel Your Marketing client is access to post-job surveys that help encourage clients to leave reviews on your Google Business page.
If customers answer that, on a scale from 1-10, they consider themselves likely to refer you to friends and family at a 9 or higher, it prompts them to copy and paste part of their review into your Google Business page.
Because the process is so simple and requires minimal effort, there has been an increase in Google reviews because of this survey. Recently, one of my clients, Bencar Building Systems, had a client leave the following comments and rating.
As soon as they finished the survey, their “Thank You for Completing This Survey” page provided their kind words, in a way that was easy to copy and paste, and prompted them to do just that and leave a review on Bencar’s Google Business Page.
Because it was simple and easy to quickly grab what they had written and share it in the link provided to the Google Reviews, they immediately did so.
This is one example of how consistent follow-up with clients after a job is complete can help create new referral business for yourself.
The client has committed themselves as likely to refer you to friends and family and publically shared something positive about the work you did for them. Not only that, but not those searching for remodelers in their area will see the positive reviews and photos left by those Bencar has previously worked with, making them more likely to choose Bencar over Joe Shmoe with few or no Google reviews.
Sending post-job surveys is a simple, automated process that not only helps you and your team improve but also helps generate reviews for your Google Business page and other social media profiles.
I hope this tip helps reaffirm your commitment to securing valuable Google reviews!
If you’re not currently sending out a survey and getting feedback at the end of your projects, reach out and ask us for more details on how we can help you with this.
“So, when you are talking to a new prospect do you pull out a blank sheet of paper or a Project Discovery Sheet?”
This is a question I’ve asked dozens and dozens of times over the years as I work with remodelers on their sales process.
Often, it’s a blank sheet. Is that what the doctor does? They pull out a blank sheet of paper? Nope.
Let’s start the process well – have the questions in front of you so that you can make sure you ask everything that you want to: I call it a Project Discovery Sheet – grab a copy of the PDF here and implement this! I hope you find this valuable.
On another note – staying in touch with your previous clients is really smart marketing.
Remodelers AutoPilot is a program that can help you do this consistently and effectively. Give it a look!
One of my clients recently sent out this email a customer who was mid-project:
“I’m just checking in to make sure you are happy with your project and the progress so far.
If you have any concerns or issues that would prevent you from giving us a 5 Star Rating at the end of the project, please let me know, and I will address it ASAP.
We can’t wait to see the finished project! Thanks again for choosing us!”
This was simple, direct, and powerful. As the owner, he demonstrated to his client that he was involved in their project and concerned about their happiness with the progress that had been made. More importantly, he gave them a chance to bring up any concerns they had so that adjustments could be made and they could rectify any problems.
Instead of waiting until the end of the project for the customer to say, “I wish you would have…” they were given the opportunity to speak about any concerns so that him and his team could ensure the project ended on a high note.
In this case, the client immediately responded to the email enthusiastic about how the project was going, “MARVELOUS!!! Definitely get a 5-star rating. Chip gets 6 stars. Project moving along smoothly. Some problems, but taken care of immediately. All workers are polite and knowledgeable in their craft. Carolyn right on point and really helped with the design. What else can I say?”
This email further solidified the client’s satisfaction with their project and choice. It was a short, simple email that kept communication lines open and made sure that they were doing everything they could to receive a 5-star review at the end of the project.
I hope this example encourages you to keep the lines of communication open with your clients so that you can be proactive is solving problems and doing everything you can to ensure satisfied customers for years to come.
Running a successful remodeling business is about doing the ‘little things’ – this is an example of one of those little things.