A remodeling client of mine started 2018 with 6 Google reviews.

By the end of the year, they had 23.

This is great for building know, like, and trust. To help with local rankings/SEO. It’s important and solid marketing!

The question is: How did they do it?

Here’s how, in their own words:

“We started the year with 6 reviews and it was a goal of mine to get us to over 20.  We ended up with 23.   I created a spreadsheet that I use to track potential reviews and I schedule to send an email to everyone that we would want to review us.  I email each potential reviewer about 4 times before I drop them off of the list.  I keep track of each time I send a request as well.  We also ask for different reviews throughout the process and during our closing, we discuss that we would like to have them leave a review for us on Google and Houzz and ask if they would be willing during that time.  We also got our Houzz reviews from 4 at the beginning of the year to 18 that we have now.

I think the biggest thing is just being persistent and not being afraid to ask multiple times.

When people do take the time to leave a review, I send them a Thank You Card with a $10 Biggby Gift Card.  This is not mentioned in our request as we don’t want to turn the review into a “paid review” but just a follow up to say thank you to them for taking the time to help us out.”

Key Takeaway:

Ask. Ask again. Follow-up! Your clients are willing to do it – be respectful, but persistent in your follow-up.

Another thought:

The biggest hurdle with Google Reviews is they need to login to a Google account. Look at your list of previous clients. If their email ends in @gmail.com – that means they already have an account and it will be quicker and easier for them.

One final thought:

If your client leaves a review on Houzz or somewhere other then Google. Or they email, text, or fill out an end of project survey – and what they wrote you could be a great review. When you request they leave a Google review – include in your request what they already wrote you! Make it easy for them to just copy/paste it.

Set a goal for how many you’re going to secure in 2019 and go make it happen!

P.S. Have you been listening to the Remodelers On The Rise podcast? Check it out here.

A remodeling client of mine started 2018 with 6 Google reviews. By the end of the year, they had 23.

This is great for building know, like, and trust. To help with local rankings/SEO. It’s important and solid marketing!

The question is: How did they do it? Here’s how:

“We started the year with 6 reviews and it was a goal of mine to get us to over 20. We ended up with 23. I created a spreadsheet that I use to track potential reviews and I schedule to send an email to everyone that we would want to review us. I email each potential reviewer about 4 times before I drop them off of the list. I keep track of each time I send a request as well. We also ask for different reviews throughout the process and during our closing, we discuss that we would like to have them leave a review for us on Google and Houzz and ask if they would be willing during that time. We also got our Houzz reviews from 4 at the beginning of the year to 18 that we have now.
I think the biggest thing is just being persistent and not being afraid to ask multiple times.

When people do take the time to leave a review, I send them a Thank You Card with a $10 Biggby Gift Card. This is not mentioned in our request as we don’t want to turn the review into a “paid review” but just a follow up to say thank you to them for taking the time to help us out.”

Key Takeaway:

Ask. Ask again. Follow-up! Your clients are willing to do it – be respectful, but persistent in your follow-up.

Another thought:

The biggest hurdle with Google Reviews is they need to login to a Google account. Look at your list of previous clients. If their email ends in @gmail.com – that means they already have an account and it will be quicker and easier for them.

One final thought:

If your client leaves a review on Houzz or somewhere other then Google. Or they email, text, or fill out an end of project survey – and what they wrote you could be a great review. When you request they leave a Google review – include in your request what they already wrote you! Make it easy for them to just copy/paste it.

Set a goal for how many you’re going to secure in 2019 and go make it happen!

With all the choices for how you should market your remodeling business – which are the right ones to choose so that will have the greatest return?

It’s often this question that keeps us from doing any marketing.

Click here and you’ll see my answer to this question in a video interview I did with Vicki Suiter. Enjoy!

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One other item, Jared Gossett is the host of Building Optimal Radio and the owner of Gossett and Company, LLC, a custom home builder in Austin, Texas.

He interviewed me for his Building Optimal Radio podcast, episode #22, titled Master Your Prospect Calls with Kyle Hunt

We had a lively discussion – it was a lot of fun and I think you’ll benefit from listening to it here.

In case you’re confused, I’m the one with the squirrely higher pitched voice – he’s the one with the deep, manly voice.

Welcome to 2019! Hope you had a great Christmas and New Year’s.

Before we get too far into 2019 – it would be wise to do the following:

Capture your 2018 Business Story. I recommend you do the following:

1. Open up your iPhone and click on ‘Voice Memos’ or find another easy way to record some audio.

2. Think through your year and the 2018 story of your business:

• What worked?
• What didn’t work?
• Improvements and changes you implemented
• What you didn’t accomplish that you wanted to
• Employee/personnel changes
• Revenue and profit numbers
• You can toss in some personal notes as well:
• How you did personally in 2018 (fitness/financials/faith/family/etc.)

3. Do an audio recording. Doesn’t have to be polished – just talk – capture your thoughts.

——

You work your butt off. This exercise is simply meant to slow you down for a few minutes and help you gain some perspective on what you accomplished in 2018 and help you plan and set goals for 2019.

You’ll also love listening back to this recording 12 months from now.

If you do this, please send me over your audio recording – Would love to hear it.

Looking forward to helping you and your remodeling business in this New Year. Talk again soon!

P.S. If you’re not part of my Remodelers Community Private Facebook Group (it’s free!) please request to join here – tons of great ideas and inspiration from a growing group of remodelers.