Category Archives: Marketing

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14 Things About This Fun Photo

14 things about this photo that is helpful for you to be thinking about:

1. That’s Andy with the beard. I know Andy because a mutual colleague of ours went out of his way to introduce us. We have become good friends and see each other in-person (here in Michigan) regularly. Be a connector – I appreciate that colleague more because he took the time to introduce someone to me that has positively impacted my life (and business.) Who do you know that you can connect today?

2. That’s Bailey at the bottom of the image. My Marketing Director – I finally stepped up to the plate and HIRED someone this year. Yes, I’ve had help here and there over my 12 years in business, but never an employee. It’s been an investment of time and money, but one that’s paying off in a big way. Do you need to make a similar investment with a position in your business?

3. We’re meeting via Zoom. Have you ever considered meeting with a client in this way? What if you could show your design changes or proposal changes via Zoom – saving them (and you) drive time, making the process more convenient, and reducing the ‘cycle time’ (the time it takes for you to take a prospect from the start of the process to contract signing?)

4. I would not have Remodelers AutoPilot (http://www.RemodelersAutoPilot.com) implemented and successful without Andy. Hiring an expert who can bring unique skills and hold you accountable is incredibly valuable.

5. We’re working ON the business in this meeting. Just a reminder – make sure you’re carving out to time to work ON not just IN the business.

6. What we were meeting about is our plan for the next three weeks to promote the course that’s launching on January 9, 2020. Are you signed up for it yet? Details here: http://www.RemodelYourMarketingPlan.com

7. Document the process! We overthink content – I said, “Hey guys, smile!” and I took a screenshot. Take photos/quick ‘behind the scenes’ videos of your projects and share what’s going on in that photo. Document the process! It makes for great content – more ideas on this podcast episode: http://remodelersontherise.com/imagine-this

8. What gets measured, gets improved. I’m holding up a little sheet that has 1-20 listed with 1-10 crossed off (because 10 of the 20 slots for the Remodel Your Marketing Plan course are filled.) Having that visual goal and sheet in front of me keeps me focused and gives me a goal to aim for. What is something that you need to be measuring in your business?

9. I decided to work from home yesterday vs. go into the office. The change of scene led to a very productive day. Don’t be afraid of changing where you work to mix things up.

10. Are you a lone wolf? Reach out to people – find your community – get some outside help/perspective. It’s important and it helps in a big way.

11. If you’re reading this far – keep in mind – numbering things out in content you create is effective. It makes the reader want to keep reading and breaks the content up 🙂

12. We don’t know what 2020 is going to bring. It’s an election year. Is the economy going to cool off? What’s going to happen? None of us know, but I do know that getting your marketing plan organized and implemented is important no matter what the year brings. Be sure to consider the course I’m offering 🙂 http://www.RemodelYourMarketingPlan.com

13. Bailey is my employee – it is my job to make Remodel Your Marketing an enjoyable place for her to work, to train her well, to make sure she’s clear with what she’s responsible for, to challenge her and help her grow in her skills. Likewise, that’s your job with your team. Invest time and energy towards that!

14. Lastly, THANK YOU for consuming my content. If you learn something from what I share/teach – the best way you can thank me is to DO SOMETHING WITH IT and IMPLEMENT.

Comment below with the number (1-14) that jumped out at you the most

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Kyle’s Marketing Top 10 List for 2020

Is your remodeling business ready for 2020? Join me as I walk you through my Marketing Top 10 List to prepare your remodeling business for 2020 on Wednesday, October 30th, at 1pm EST (sign up here).

You’ll walk away from this fast-paced, informative webinar with specific and practical ideas you can implement to attract more leads in 2020 and generate more repeat/referral business this fall/winter season.

This fast-paced, informative webinar reveals proven, cost-effective marketing ideas to help you:

  • Increase repeat and referral business this fall/winter season
  • Keep your remodeling business top-of-mind month after month
  • Stand out from your competition and attract more leads in 2020
  • and much more!

Register today and spend an hour investing in the future of your remodeling business! The recording will be made available afterward to everyone who registers.

I hope I’ll see you there!

P.S. Everyone loves a good “Top 10” list! I’ll start with #10 and work my way down to what I see as the #1 Marketing item for you to focus on in 2020

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New, Over-the-Top Value

Something I wanted you to know about:

I just got done yesterday with the first Remodelers AutoPilot Live Q&A Call! (You can learn about Remodelers AutoPilot here: www.RemodelersAutoPilot.com)

In addition to the done-for-you email newsletter, done-for-you social media posts, and done-for-you blog post option, Remodelers AutoPilot now includes a monthly Live Coaching Call with me where I can share ways to grow your remodeling business and answer any questions you may have (did you know it’s only $1 to try it out for the first month?)

Here are the questions I was asked by Remodelers AutoPilot clients yesterday:

  • Outside of repeat and referral work, how should we be marketing our business for growth?
  • How do we grow our Facebook audience to reach new people?
  • What’s the best metrics to look at regarding web site visits?
  • Should we set our marketing budget as a percentage of our revenue or a fixed dollar amount?
  • I also shared some teaching related to your financials, job costing, self-imposed deadlines, and more (to fill in the full 45 minutes!)

If you’ve been thinking about Remodelers AutoPilot, this monthly call is another over-the-top value add you will enjoy.

You can check it out here: www.RemodelersAutoPilot.com

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So let me tell you about the image below.

So let me tell you about the image below. 

I saw something similar in an ad for the Extreme Sales Summit that’s going on in the remodeling industry and thought it was cool how it automatically rotated. 

I forwarded it over to Bailey (my assistant) and said: “Hey – I think this is cool! Let’s create one that has the Remodelers AutoPilot features.” 

She sent me back one. It rotated through too slowly and I replied back to her and told her to speed it up. 

She sent me back the next version – too fast! Slow it down a bit (sounds like a familiar nursery rhythm, huh?) 

We had to go back and forth several times, but we finally got the kinks worked out – edited the text down so it could easily be read, and – bingo! – we have a cool graphic. 

I share all of this for three reasons: 

1. Look for ideas to marketing your business by seeing what catches your eye – what email caught your attention? What social media content peak your interest? Then – how can you do something similar for marketing your remodeling business? If you’re reading this far in the email – also keep in mind that telling STORIES in your content is a key way to get people to read what you have to say and learn about you… 

2. Marketing can take a lot of work! Having someone to help out is the ONLY way this graphic has been created. Be sure to invest in your marketing – don’t try to go it alone. 

3. You should read the features that are listed out in the graphic… You can have a professional done-for-you email newsletter and social media posts done for you every month – no fuss – no hassle – just consistent and solid communication with your previous clients to help you bring in more repeat and referral business. Learn more here.