Category Archives: Marketing

Posted on

What our Remodelers AutoPilot clients are sending this month

We thought you’d like to see what our Remodelers AutoPilot clients are sending this month. Hopefully, this sparks some ideas on how you can reach out to your previous clients and/or helps you see the value of Remodelers AutoPilot (which you can try for $1)

We decided with everything going on this month, to give a few options to choose from:

1. Our standard email newsletter design and format.

2. Still Able to Complete Work Email – Simplified Format 

3. Focus on Smaller Projects and Handyman Work – Still Able to Complete Work – Simplified Format 

We had many folks try the shorter one, a long-time Remodelers AutoPilot client, Nancy Benson with Bencar Building Systems said:

BRILLIANT NEWSLETTER/EMAIL!

12 responses so far today.  A couple looking for work to be done; some followed up on proposals sent.

_______

Hope this is helpful to see! If you’d like to give Remodelers AutoPilot a try for $1 – sign-up here. 

P.S. You also get done-for-you social media posts each month (examples from this past month here)

Posted on

Now is the time

One thing that everything going on right now has highlighted for me and a lot of my clients is the importance of our client lists. Your clients are the ones who already know, like, and trust you. They are the ones who, between repeat and referral work, represent a large percentage of your top-line revenue.

Now is the time to be in consistent communication with them. Remodelers AutoPilot clients have been choosing between multiple email newsletter options in the past month. Click here to see the examples: https://clientsatisfaction.wufoo.com/forms/sa3hsyx1ixbg34/ A couple of things for you to take action on:

  1. If you don’t have your client list organized, let’s put some focused effort behind that.
  2. If you have your client list organized and it’s been a long time since you reached out to them – fix that this week.
  3. If you want an easy and affordable to get your list organized and consistently reach out to your list, month in, month out, along with other benefits (done for your social media, group coaching call with me each month) try Remodelers AutoPilot out for $: http://www.remodelersautopilot.com/remodelers-autopilot/

PS – Don’t delay, sign-up today! (That sounds kind of corny but it made me laugh because it rhymes! And it’s true. Don’t put it off if you’re interested)

Posted on

Implement What You Hear

Let me tell you about this screenshot. It’s from back in November. Joe dialed into a webinar from a couple of weeks ago. I’ve done some coaching with Joe and their company remodeled our basement.


One of Joe’s takeaways from the 10 Marketing Tips Webinar (which you can find here: http://remodelersontherise.com/kyles-marketing-top-10-list-for-2020) was to call previous clients.

I’m a previous client of Joe’s.

There was nothing that made me happier than 7:29 A.M. the following morning, Joe called me. Now I was in the shower so I missed his call, but Joe took action on an idea he heard.

Let this be a reminder: when you hear a good idea here or you think of a good idea, the idea is worthless unless you implement it. So implement.

Posted on

14 Things About This Fun Photo

14 things about this photo that is helpful for you to be thinking about:

1. That’s Andy with the beard. I know Andy because a mutual colleague of ours went out of his way to introduce us. We have become good friends and see each other in-person (here in Michigan) regularly. Be a connector – I appreciate that colleague more because he took the time to introduce someone to me that has positively impacted my life (and business.) Who do you know that you can connect today?

2. That’s Bailey at the bottom of the image. My Marketing Director – I finally stepped up to the plate and HIRED someone this year. Yes, I’ve had help here and there over my 12 years in business, but never an employee. It’s been an investment of time and money, but one that’s paying off in a big way. Do you need to make a similar investment with a position in your business?

3. We’re meeting via Zoom. Have you ever considered meeting with a client in this way? What if you could show your design changes or proposal changes via Zoom – saving them (and you) drive time, making the process more convenient, and reducing the ‘cycle time’ (the time it takes for you to take a prospect from the start of the process to contract signing?)

4. I would not have Remodelers AutoPilot (http://www.RemodelersAutoPilot.com) implemented and successful without Andy. Hiring an expert who can bring unique skills and hold you accountable is incredibly valuable.

5. We’re working ON the business in this meeting. Just a reminder – make sure you’re carving out to time to work ON not just IN the business.

6. What we were meeting about is our plan for the next three weeks to promote the course that’s launching on January 9, 2020. Are you signed up for it yet? Details here: http://www.RemodelYourMarketingPlan.com

7. Document the process! We overthink content – I said, “Hey guys, smile!” and I took a screenshot. Take photos/quick ‘behind the scenes’ videos of your projects and share what’s going on in that photo. Document the process! It makes for great content – more ideas on this podcast episode: http://remodelersontherise.com/imagine-this

8. What gets measured, gets improved. I’m holding up a little sheet that has 1-20 listed with 1-10 crossed off (because 10 of the 20 slots for the Remodel Your Marketing Plan course are filled.) Having that visual goal and sheet in front of me keeps me focused and gives me a goal to aim for. What is something that you need to be measuring in your business?

9. I decided to work from home yesterday vs. go into the office. The change of scene led to a very productive day. Don’t be afraid of changing where you work to mix things up.

10. Are you a lone wolf? Reach out to people – find your community – get some outside help/perspective. It’s important and it helps in a big way.

11. If you’re reading this far – keep in mind – numbering things out in content you create is effective. It makes the reader want to keep reading and breaks the content up 🙂

12. We don’t know what 2020 is going to bring. It’s an election year. Is the economy going to cool off? What’s going to happen? None of us know, but I do know that getting your marketing plan organized and implemented is important no matter what the year brings. Be sure to consider the course I’m offering 🙂 http://www.RemodelYourMarketingPlan.com

13. Bailey is my employee – it is my job to make Remodel Your Marketing an enjoyable place for her to work, to train her well, to make sure she’s clear with what she’s responsible for, to challenge her and help her grow in her skills. Likewise, that’s your job with your team. Invest time and energy towards that!

14. Lastly, THANK YOU for consuming my content. If you learn something from what I share/teach – the best way you can thank me is to DO SOMETHING WITH IT and IMPLEMENT.

Comment below with the number (1-14) that jumped out at you the most