Category Archives: Marketing

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So let me tell you about the image below.

So let me tell you about the image below. 

I saw something similar in an ad for the Extreme Sales Summit that’s going on in the remodeling industry and thought it was cool how it automatically rotated. 

I forwarded it over to Bailey (my assistant) and said: “Hey – I think this is cool! Let’s create one that has the Remodelers AutoPilot features.” 

She sent me back one. It rotated through too slowly and I replied back to her and told her to speed it up. 

She sent me back the next version – too fast! Slow it down a bit (sounds like a familiar nursery rhythm, huh?) 

We had to go back and forth several times, but we finally got the kinks worked out – edited the text down so it could easily be read, and – bingo! – we have a cool graphic. 

I share all of this for three reasons: 

1. Look for ideas to marketing your business by seeing what catches your eye – what email caught your attention? What social media content peak your interest? Then – how can you do something similar for marketing your remodeling business? If you’re reading this far in the email – also keep in mind that telling STORIES in your content is a key way to get people to read what you have to say and learn about you… 

2. Marketing can take a lot of work! Having someone to help out is the ONLY way this graphic has been created. Be sure to invest in your marketing – don’t try to go it alone. 

3. You should read the features that are listed out in the graphic… You can have a professional done-for-you email newsletter and social media posts done for you every month – no fuss – no hassle – just consistent and solid communication with your previous clients to help you bring in more repeat and referral business. Learn more here. 

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Survey Produces Google Reviews

One of the benefits of being apart of a Remodel Your Marketing client is access to post-job surveys that help encourage clients to leave reviews on your Google Business page. 

If customers answer that, on a scale from 1-10, they consider themselves likely to refer you to friends and family at a 9 or higher, it prompts them to copy and paste part of their review into your Google Business page. 

Because the process is so simple and requires minimal effort, there has been an increase in Google reviews because of this survey. Recently, one of my clients, Bencar Building Systems, had a client leave the following comments and rating. 

As soon as they finished the survey, their “Thank You for Completing This Survey” page provided their kind words, in a way that was easy to copy and paste, and prompted them to do just that and leave a review on Bencar’s Google Business Page. 

Because it was simple and easy to quickly grab what they had written and share it in the link provided to the Google Reviews, they immediately did so. 

This is one example of how consistent follow-up with clients after a job is complete can help create new referral business for yourself.

The client has committed themselves as likely to refer you to friends and family and publically shared something positive about the work you did for them. Not only that, but not those searching for remodelers in their area will see the positive reviews and photos left by those Bencar has previously worked with, making them more likely to choose Bencar over Joe Shmoe with few or no Google reviews. 

Sending post-job surveys is a simple, automated process that not only helps you and your team improve but also helps generate reviews for your Google Business page and other social media profiles. 

I hope this tip helps reaffirm your commitment to securing valuable Google reviews!

If you’re not currently sending out a survey and getting feedback at the end of your projects, reach out and ask us for more details on how we can help you with this.

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They already know, like, and trust you

Your previous clients already know, like, and trust you.

Chances are, the majority of the dollars you put in your business bank account this year are coming from your previous clients – either repeat work or referrals from them.

They are your most valuable marketing asset! Yet…

  • 8 out of 10 remodelers I speak with don’t have an organized previous client list (contact details are hiding in Quick Books, maybe in an out-of-date spreadsheet, in manila folders, etc.)
  • 8 out of 10 remodelers I speak with haven’t sent squat to their previous clients in the last 12 months (they assume they will just reach out or refer them without needing to stay top of mind)
  • The 2 out of 10 remodelers who do have an organized client list and actively stay in touch will generate more repeat work and referrals.

To recap:

  • The majority of your revenue is from previous clients
  • They’re your most valuable marketing asset
  • You probably don’t have your previous client list organized
  • You probably aren’t staying in touch with them
  • You’re missing out on more repeat and referral work because of it!

Action Steps:

  • Organize your previous client list! Start by exporting it out of QuickBooks or wherever you have it. Open up a spreadsheet – get it organized!
    • First/Last Name, Street, City/St/Zip, Email, Phone, Date of Last Project, etc. Keep it simple
  • Decide on a date when you’re going to reach out to them
  • Execute! Draft the email. Make it happen

Remodelers AutoPilot can make this easy for you (here’s a little video that shows you how it works.)

When we set-up Remodelers AutoPilot, we get your previous client list organized and uploaded. We create a clear plan for staying in touch with them. You have a done-for-you email that gets created each month to send out to your list.

You can try it for the first month for $1.

Whatever you choose to do, please move staying in touch with your previous clients to the TOP of your marketing plan! It’s the most important part.

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How to Proactively Work for 5-Star Reviews

One of my clients recently sent out this email a customer who was mid-project:

“I’m just checking in to make sure you are happy with your project and the progress so far.

If you have any concerns or issues that would prevent you from giving us a 5 Star Rating at the end of the project, please let me know, and I will address it ASAP.

We can’t wait to see the finished project! Thanks again for choosing us!”

This was simple, direct, and powerful. As the owner, he demonstrated to his client that he was involved in their project and concerned about their happiness with the progress that had been made. More importantly, he gave them a chance to bring up any concerns they had so that adjustments could be made and they could rectify any problems.

Instead of waiting until the end of the project for the customer to say, “I wish you would have…” they were given the opportunity to speak about any concerns so that him and his team could ensure the project ended on a high note.

In this case, the client immediately responded to the email enthusiastic about how the project was going, “MARVELOUS!!! Definitely get a 5-star rating. Chip gets 6 stars. Project moving along smoothly. Some problems, but taken care of immediately. All workers are polite and knowledgeable in their craft. Carolyn right on point and really helped with the design. What else can I say?”

This email further solidified the client’s satisfaction with their project and choice. It was a short, simple email that kept communication lines open and made sure that they were doing everything they could to receive a 5-star review at the end of the project.

I hope this example encourages you to keep the lines of communication open with your clients so that you can be proactive is solving problems and doing everything you can to ensure satisfied customers for years to come.

Running a successful remodeling business is about doing the ‘little things’ – this is an example of one of those little things.