Category Archives: Marketing

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They already know, like, and trust you

Your previous clients already know, like, and trust you.

Chances are, the majority of the dollars you put in your business bank account this year are coming from your previous clients – either repeat work or referrals from them.

They are your most valuable marketing asset! Yet…

  • 8 out of 10 remodelers I speak with don’t have an organized previous client list (contact details are hiding in Quick Books, maybe in an out-of-date spreadsheet, in manila folders, etc.)
  • 8 out of 10 remodelers I speak with haven’t sent squat to their previous clients in the last 12 months (they assume they will just reach out or refer them without needing to stay top of mind)
  • The 2 out of 10 remodelers who do have an organized client list and actively stay in touch will generate more repeat work and referrals.

To recap:

  • The majority of your revenue is from previous clients
  • They’re your most valuable marketing asset
  • You probably don’t have your previous client list organized
  • You probably aren’t staying in touch with them
  • You’re missing out on more repeat and referral work because of it!

Action Steps:

  • Organize your previous client list! Start by exporting it out of QuickBooks or wherever you have it. Open up a spreadsheet – get it organized!
    • First/Last Name, Street, City/St/Zip, Email, Phone, Date of Last Project, etc. Keep it simple
  • Decide on a date when you’re going to reach out to them
  • Execute! Draft the email. Make it happen

Remodelers AutoPilot can make this easy for you (here’s a little video that shows you how it works.)

When we set-up Remodelers AutoPilot, we get your previous client list organized and uploaded. We create a clear plan for staying in touch with them. You have a done-for-you email that gets created each month to send out to your list.

You can try it for the first month for $1.

Whatever you choose to do, please move staying in touch with your previous clients to the TOP of your marketing plan! It’s the most important part.

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How to Proactively Work for 5-Star Reviews

One of my clients recently sent out this email a customer who was mid-project:

“I’m just checking in to make sure you are happy with your project and the progress so far.

If you have any concerns or issues that would prevent you from giving us a 5 Star Rating at the end of the project, please let me know, and I will address it ASAP.

We can’t wait to see the finished project! Thanks again for choosing us!”

This was simple, direct, and powerful. As the owner, he demonstrated to his client that he was involved in their project and concerned about their happiness with the progress that had been made. More importantly, he gave them a chance to bring up any concerns they had so that adjustments could be made and they could rectify any problems.

Instead of waiting until the end of the project for the customer to say, “I wish you would have…” they were given the opportunity to speak about any concerns so that him and his team could ensure the project ended on a high note.

In this case, the client immediately responded to the email enthusiastic about how the project was going, “MARVELOUS!!! Definitely get a 5-star rating. Chip gets 6 stars. Project moving along smoothly. Some problems, but taken care of immediately. All workers are polite and knowledgeable in their craft. Carolyn right on point and really helped with the design. What else can I say?”

This email further solidified the client’s satisfaction with their project and choice. It was a short, simple email that kept communication lines open and made sure that they were doing everything they could to receive a 5-star review at the end of the project.

I hope this example encourages you to keep the lines of communication open with your clients so that you can be proactive is solving problems and doing everything you can to ensure satisfied customers for years to come.

Running a successful remodeling business is about doing the ‘little things’ – this is an example of one of those little things.

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Leveraging Facebook Advertising for Your Remodeling Business

Bryan Sebring and I recorded this webinar for the members of the Remodelers Community Facebook group.

This is a group designed exclusively for kitchen and bathroom remodelers building up one another and sharing resources. Find out more and apply for access to this free group here: www.RemodelersCommunity.com

Today, we’re looking at Facebook marketing and how to leverage it to grow your remodeling business.

Bryan has been in the construction industry since 1993 and opened his Sebring Design Build in 1999. He lives in his hometown with his wife, Jenny, and their four children.
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Around the Horn on Marketing, Sales, and Office Management with Bryan Sebring

Bryan Sebring of Sebring Design Build and I go ‘around the horn’ with my questions discussing his top tip/best thought that has positively impacted his remodeling business in these areas:

Marketing (4:15)
Sales Process (13:34)
Managing Your Team (21:00)
Financials/Job-Costing (26:38)
Systems/Software (34:02)
Work/Life Balance (35:59)

If you prefer listening to watching, check out the podcast here. 

Bryan has been in the construction industry since 1993 and opened his Sebring Design Build in 1999. He lives in his hometown with his wife, Jenny, and their four children.