Consistently Build Your Email List

Your previous client list is a gold mine. It’s where your quality leads and referrals are coming from and it needs your regular, consistent attention. ??????

Your closing percentage increases when you talk to previous clients coming back to you for more work or warm referrals from your happy clients.

When you fail to keep in touch with them, you leave money on the table. 

That’s why it’s crucial to build up an email list and use it regularly!

Here are 4 best practices to keep your list updated and active: 

1. Start now. Even if you only have 50 emails – you need to stay in touch with those 50 clients. No list, no matter how small, should be neglected.

2. Pull emails from all clients and prospect from the last 5 years – Make sure you are staying top of mind but don’t reach out to people who haven’t heard from you in recent years. They may have forgotten you (this is why you need to stay in touch and top of mind) and your account may get flagged for sending spam mail. 

3. Send out monthly emails. Share engaging information, trends in remodeling, etc. The goal is to remind them each month that you’re still there and ready to help them with their next project. 

4. Be consistent. Set a calendar reminder to regularly add new leads, clients, trade partners, etc. to your mailing list. Decide what works best for you (monthly? quarterly?) them implement it!

Your list is important! Build it and utilize it regularly. It is well worth the effort. 

If this is something you struggle to implement, we are here to help! 

Try Remodelers AutoPilot this month for only $1!

My team and I will walk you through the set-up steps of getting your email list all set and imported, customize your email newsletter design, write the content and load your first email up, and get your email sent out for you. 

It’s a perfect fit for remodelers who specialize in kitchens/bathrooms/additions and want to solve this major problem of staying in touch with your previous clients to help you drive more repeat and referral business. 

Your client list is your most valuable marketing asset. Make sure you’re not neglecting them.

What our Remodelers AutoPilot clients are sending this month

We thought you’d like to see what our Remodelers AutoPilot clients are sending this month. Hopefully, this sparks some ideas on how you can reach out to your previous clients and/or helps you see the value of Remodelers AutoPilot (which you can try for $1)

We decided with everything going on this month, to give a few options to choose from:

1. Our standard email newsletter design and format.

2. Still Able to Complete Work Email – Simplified Format 

3. Focus on Smaller Projects and Handyman Work – Still Able to Complete Work – Simplified Format 

We had many folks try the shorter one, a long-time Remodelers AutoPilot client, Nancy Benson with Bencar Building Systems said:

BRILLIANT NEWSLETTER/EMAIL!

12 responses so far today.  A couple looking for work to be done; some followed up on proposals sent.

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Hope this is helpful to see! If you’d like to give Remodelers AutoPilot a try for $1 – sign-up here. 

P.S. You also get done-for-you social media posts each month (examples from this past month here)

Now is the time

One thing that everything going on right now has highlighted for me and a lot of my clients is the importance of our client lists. Your clients are the ones who already know, like, and trust you. They are the ones who, between repeat and referral work, represent a large percentage of your top-line revenue.

Now is the time to be in consistent communication with them. Remodelers AutoPilot clients have been choosing between multiple email newsletter options in the past month. Click here to see the examples: https://clientsatisfaction.wufoo.com/forms/sa3hsyx1ixbg34/ A couple of things for you to take action on:

  1. If you don’t have your client list organized, let’s put some focused effort behind that.
  2. If you have your client list organized and it’s been a long time since you reached out to them – fix that this week.
  3. If you want an easy and affordable to get your list organized and consistently reach out to your list, month in, month out, along with other benefits (done for your social media, group coaching call with me each month) try Remodelers AutoPilot out for $: http://www.remodelersautopilot.com/remodelers-autopilot/

PS – Don’t delay, sign-up today! (That sounds kind of corny but it made me laugh because it rhymes! And it’s true. Don’t put it off if you’re interested)

Implement What You Hear

Let me tell you about this screenshot. It’s from back in November. Joe dialed into a webinar from a couple of weeks ago. I’ve done some coaching with Joe and their company remodeled our basement.


One of Joe’s takeaways from the 10 Marketing Tips Webinar (which you can find here: http://remodelersontherise.com/kyles-marketing-top-10-list-for-2020) was to call previous clients.

I’m a previous client of Joe’s.

There was nothing that made me happier than 7:29 A.M. the following morning, Joe called me. Now I was in the shower so I missed his call, but Joe took action on an idea he heard.

Let this be a reminder: when you hear a good idea here or you think of a good idea, the idea is worthless unless you implement it. So implement.