Something I wanted you to know about:
I just got done yesterday with the first Remodelers AutoPilot Live Q&A Call! (You can learn about Remodelers AutoPilot here: www.RemodelersAutoPilot.com)
In addition to the done-for-you email newsletter, done-for-you social media posts, and done-for-you blog post option, Remodelers AutoPilot now includes a monthly Live Coaching Call with me where I can share ways to grow your remodeling business and answer any questions you may have (did you know it’s only $1 to try it out for the first month?)
Here are the questions I was asked by Remodelers AutoPilot clients yesterday:
- Outside of repeat and referral work, how should we be marketing our business for growth?
- How do we grow our Facebook audience to reach new people?
- What’s the best metrics to look at regarding web site visits?
- Should we set our marketing budget as a percentage of our revenue or a fixed dollar amount?
- I also shared some teaching related to your financials, job costing, self-imposed deadlines, and more (to fill in the full 45 minutes!)
If you’ve been thinking about Remodelers AutoPilot, this monthly call is another over-the-top value add you will enjoy.
You can check it out here: www.RemodelersAutoPilot.com
Don’t worry, I got permission to use this from my client…
About the cowboy hat – when I dialed in for my Zoom video conference coaching call with her and her husband yesterday, she was wearing the cowboy hat. Having never seen it before I said, “What’s with the new cowboy hat??”
She replied, “Well, it just got delivered by Amazon today – we’re going to a Brad Paisley concert this week and I felt like I needed something country to wear!”
So that’s the story of the hat, more importantly, here’s what she’s holding up.
You may have heard me (and others) say: What gets measured, gets improved.
To help my remodeling clients keep their Total Sales goal in mind (the amount that you see on the top line of your P&L) – I like to have them create a ‘Sales Thermometer.’
They put their goal at the top of it and every time they make a new sale, they color it in. It’s a simple thing, but it really keeps first things first. And it’s usually the first thing they do after they get the sale made!
A couple takeaways you might have from this:
- What is your sales goal? How are you doing with it? Track it! What gets measured, gets improved.
- Sometimes, having physical, in your face reminders is helpful – have fun with it – create something to keep track of your top priorities.
- The only Brad Paisley song I know is ‘Ticks’ – I ended my coaching call with this client by reading the last verse of ‘Ticks’ (you can find the lyrics here if you’re dying to know!) to them as if I was reading poetry. It made them laugh. Laughter is good medicine – don’t take business too seriously and make sure that you, your employees, and your clients are having a little fun along the way.
P.S. When was the last time you reached out to your previous clients? Remodelers AutoPilot can help you do this effectively and consistently – you can try it out for $1. It’s good marketing for your remodeling business! You can sign-up here.
“So, when you are talking to a new prospect do you pull out a blank sheet of paper or a Project Discovery Sheet?”
This is a question I’ve asked dozens and dozens of times over the years as I work with remodelers on their sales process.
Often, it’s a blank sheet. Is that what the doctor does? They pull out a blank sheet of paper? Nope.
Let’s start the process well – have the questions in front of you so that you can make sure you ask everything that you want to: I call it a Project Discovery Sheet – grab a copy of the PDF here and implement this! I hope you find this valuable.
On another note – staying in touch with your previous clients is really smart marketing.
Remodelers AutoPilot is a program that can help you do this consistently and effectively. Give it a look!
“Wow, these guys are organized and they have a process. This isn’t their first rodeo!”
That’s what you want your prospect to be saying about YOU! One way to do that is to send a professional email between the initial phone call and your in-person meeting with them.
Here’s a template you can grab and IMPLEMENT.
Let me know if you have any questions.
Start getting this sent out!