Feel Free to Use These

Fear, concern, worry, frustration on not being able to plan and not knowing what’s coming next. We’re in the middle of some unprecedented times. This is a recording I did with 48 remodelers where we share how we’re feeling and discuss ideas on how to lead well through this unpredictable and odd time. I hope you find it an encouraging and helpful conversation. Listen to the recording here.

Below is what we set up for our Remodelers AutoPilot clients to send out to their list. They just fill out the form and we take care of sending it out for them. I thought that it would be valuable for anyone who wants to use this to just copy and paste what you see here and send it out to current and past clients.

(Note: Make sure you’re communicating 1on1 with clients your actively working on right now – that personal call to them will continue to be important this week and the next few.) 

PLEASE FEEL FREE to use anything you see in here for your own communications! Happy to help you with these resources during these crazy times. 

Some Social Media Posts you can use.

An email that you can use.

Another resource, Canva (a great program that makes it easy for you to customize/create graphics/artwork – be sure to check it out) created a set of posts/posters.

Keep your heads up and lead your team and company well.

It was a $90,000 project and a $3,000 retro big chill fridge.

Anthony has a beautiful retro refrigerator.

It was a $90,000 project $3,000 retro big chill fridge.

They have been great clients.

They did everything right.

They did an inspection when it was delivered.

They signed off that all looked good, wasn’t dented, etc.

And somehow, there was a dent on the inside of the fridge.

The customer hadn’t touched it.

The manufacturer said they had already signed off which left the remodelers with their hands in the air saying, “Crap, I guess we have to take responsibility for this.”

The pic you see is of the original in his office.

He ate the cost and got them a new one.

This business is hard.

But what Anthony did here is what makes him a successful remodeler. He took care of his clients.

It cost him, it hurts, and he learned new lessons to make sure this doesn’t happen again, but he put client satisfaction first.

What’s the worst example of something you had to eat that wasn’t really your fault?

Watch out for dog pills…

Watch out for dog pills…

I just received a call this morning from a long-time and great (and good looking, kind, brilliant, yadda, yadda, yadda) client, Ben Templeton.

Ben says, “Hey Kyle – want to hear a story that has a lesson for your personal life AND business life?”

Kyle: “Of course, those are my favorite ones!”

Ben: “So I got up a little late this morningI was cuddling in bed with our two boys and chatting and hanging out with them.

Got up, jumped in the shower – rushed downstairs and got out my daily vitamin, medicine, the dog’s daily pill.

Grabbed something to drink and took my medicine, the vitamin, and…

The dog’s pill.”

Kyle: [Laughing]

Ben: “So the first thing I do is call a past client of mine who’s a veterinarian. Got his voicemail.

I called poison control – after they laughed at me – they told me I would be fine.

Then I get a call back from my vet client – he’s laughing too and reassures me I’ll be fine, then says…You know, I’ve been meaning to call you about a bathroom project we want to get done…”

Kyle: “Yes!”

Ben: “Type all of that up and do what you want with it, but the two lessons I learned this morning:

  1. Pay Attention! Don’t rush so much.
  2. Reaching out previous clients works. Reach out to past clients!”

P.S. It’s a couple years old, but I was able to find a photo of “Brilliant Ben” – his boys and the doggy…

3 Quick Items to Help You and an Announcement

I like to give, give – and then give some more! – value to you. It never sits great to ASK for something in return or openly promote my wares! You give me your time and attention and I value and appreciate that immensely. SO – to make myself feel better about the promotion I’m about to make, I’ll start it with a few quick items of value:

  1. In your Sales Process – Are you sending out an email to a prospect between the initial phone call and the first appointment? It’s a great way to build know, like, and trust and differentiate your remodeling business. Here’s a template you can use – go and implement it!
  2. Here is an amazing ten-word email that revives dead remodeling leads. Use it today!
  3. Remodelers On The Rise – I’ve been posting there consistently over the last many months. There’s free training, ideas, inspiration, encouragement for you as a remodeler. Give it a listen!

Ok – now that I feel like some solid value has been delivered to you…. 🙂 I’m very excited to announce my new product: Remodelers AutoPilot

Your most valuable marketing asset is your previous client list. Are you staying in touch with them?

 Remodelers AutoPilot includes a done-for-you email newsletter and done-for-you social media posts to help you stay-in-touch and drive more repeat and referral leads. 

If you’re a remodeler who does a lot of kitchen and bathroom remodeling – this program is built for you and solves a very specific (and common) marketing problem. 

It’s $1 to try for the first month. Full details here!