A Couple of Things About This Remodeler’s Website

When people request to join The Remodeler’s Community they have to answer three questions:

  1. Are you a residential remodeler?
  2. What’s your website address?
  3. How did you hear about us?

This is because the majority of the people who request to join The Remodelers Community, I actually don’t let in. Not because I’m not nice, but because I want to keep the quality of the people very high. 

There was a gentleman who requested to join about a month ago (I don’t know him, I don’t know his name, but I do know that his business is Coleridge Construction) and when I clicked on his website to see if he would be a good fit for the free Facebook group, I saw a couple of things here that I noted.

I really like that he has good copywriting: “You’ll love this tool we use!”

When you go to his homepage he isn’t saying “we do this,” “we do this,” “we do this.”

Even the way that the heading is set up, who is he talking to there? 

He’s talking to the prospect.

“You’ll love this tool we use! It’s called Co-Construct and it’s revolutionized how you can communicate with your contractor. If you’ve ever lost a detail that you knew was in an important text or email? Now you have all the information, timelines, dreams, ideas, and decisions in one place.”

The other thing I like about this is that he actually took the time when he had a photographer come out and take a picture of him holding the open Co-Construct with his logo in the background and it’s actually him holding it. 

That’s a really nice photograph. 

I think sometimes we just use the stock images and just deal with that instead of thinking that when we have a photographer come out and take pictures of one of my projects, they should also be taking pictures of me – of me holding different things and of me holding something with my logo in the background! 

It really elevates the professionalism of the marketing images that you have to use!

This is a great thing to have on your website and on your social media posts. Keep that in mind. 

The Coleridge website does a great job at sharing photos of their team and tools, and also having excellent copywriting that keeps the focus off of themselves and on the prospect. I think that’s a good example of best practice.

Fall 2020: Finalizing (or Fine-Tuning) Your Foundations for Future Growth & Success

Bailey and I were meeting this morning and realized, “Hey! We need to promote the courses we’re offing this fall!” Excited remodelers are already signing up to spend the fall with me working through 4 vitally important courses to strengthen their remodeling businesses. I’d love for you to join us!

Fall 2020: Finalizing (or Fine-Tuning) Your Foundations for Future Growth & Success

Each course is focused around a specific deliverable you will walk away with at the end that will equip you. Go to RemodelersMasterclass.com for more details on all 4 courses and to see the tremendous discount I’m offering if you sign-up for all four courses!

September: How to Stay-in-Touch with Previous Clients

What: Professionally Craft an Effective Plan To Consistently Stay-in-Touch with Previous Clients

Result of the Course: You and your company will benefit long term with increased client satisfaction, growing repeat and referral work, and your revenue and profit margins will rise. Experience proves there’s great ROI from this focused work and effort!

October: Charging for Design & Project Development – Let’s make it happen!

What: This class is perfect for you if you have wanted to get this strategy implemented, but just didn’t know how to get started. It’s also for you if you have already been using the strategy but just want to fine-tune and improve how you approach this part of your process.

Results To Expect: You will have another priceless asset for your company, complete with a unique name, structure, and approach locked in and ready to implement. You’ll have the exact wording for how to present this strategy most effectively to prospects. Implementing what you learn in this course will save you time and make you more money.

November: Power Positioning to Maximize Revenue! – 5 Powerful Words When Talking With A Remodeling Prospect: This Is How We Work

What: You’ll follow a proven framework that positions your This Is How We Work Process in a crystal clear, easy to understand (benefit-rich and value-driven) way! (I’ll help you make your process EASY for clients to say YES to.)

Results To Expect: You’ll leave this class with a marketing/sales asset that gives clarity to your prospects (and you/your team!) It will help you move projects through your sales process far quicker and you’ll close more sales.

December: Create your 2021 BREAKOUT Business Budget

What: We’ll finish the year with a detailed review of your 2020 Results and set up a crystal clear BREAKOUT Business Budget for 2021.

Result To Expect: We’ll create your 2021 BREAKOUT Business Budget. You’ll leave this course with an actionable, organized, realistic, and reachable plan, with a clearly understandable budget that you can work from!

Massive value and professional insight to help your business finish 2020 strong and set you up for tremendous success in 2021! Go to RemodelersMasterclass.com for more details on all 4 courses and to see the tremendous discount I’m offering if you sign-up for all four courses!

I Saw This Scrolling Through LinkedIn

I saw this when I was scrolling through LinkedIn and it made me stop and watch it. 

I watched it and then said, “Well that’s a cool stinkin’ tool!”

A tool like this is probably normal and plain to you – you use things like this every day. BUT – to your prospects – for them to see the cool tools you use, how perfectly it cuts, how expert you and your team are with them – it’s great content that will make people want to watch it AND it builds know, like, and trust with them.

Don’t overthink your content – think of the neat, interesting things you do everyday and capture a quick time-lapse video – or a video of you explaining how it works and what it does – etc.

Yes, you’re a remodeler. You also (now more than ever) need to be a content creator. Get to work and capture some photos/videos today!

Whenever you’re ready, here are 3 ways I can help you with your remodeling business:

1. Try it for $1 – Use Remodelers AutoPilot to Stay-in-Touch with Previous Clients to Increase Word-of-Mouth Referrals, Repeat Business, and Differentiate Your Remodeling Business.

2. “A one and a two and a chick-a-boom-a chick” – listen to my podcast, Remodelers On The Rise to learn and be encouraged.

3. Interested in getting text messages from me? Might be a quick idea for your remodeling business or word of encouragement. By joining, it will allow me to regularly check-in, nudge, encourage, help, and say hi via text! No cost – just text JOIN to 516-219-9736

Remodel Your Sales Process – I think selling in the upcoming months…

I think selling in the upcoming months and the remainder of the year is going to be harder than what we’ve seen over the last year or two.

We might not see as many leads and will need to do everything we can to convert our leads to paying projects.

I anticipate we’re going to hear more objections then before (can I buy materials myself, can you breakdown your price into more details, etc.)

You will need to focus on having all of the fundamentals of a strong sales process in place (an excellent initial phone call, professional communications throughout the process, improving how we conduct our initial in-person meeting, a strong process for charging for your project design and development, an organized sales pipeline, excellent follow-up tools, etc.)

I think taking a sales training course to help you improve and strengthen your sales process is a great investment (if you’re able to invest a bit of hard-earned money right now.)

And that’s what I’m offering – a sales training course called Remodel Your Sales Process. Kicks off on April 29th.

See details here or click the video below!

Let me know if you have any questions. Thanks!