Your previous client list is a gold mine. It’s where your quality leads and referrals are coming from and it needs your regular, consistent attention. ??????
Your closing percentage increases when you talk to previous clients coming back to you for more work or warm referrals from your happy clients.
When you fail to keep in touch with them, you leave money on the table.
That’s why it’s crucial to build up an email list and use it regularly!
Here are 4 best practices to keep your list updated and active:
1. Start now. Even if you only have 50 emails – you need to stay in touch with those 50 clients. No list, no matter how small, should be neglected.
2. Pull emails from all clients and prospect from the last 5 years – Make sure you are staying top of mind but don’t reach out to people who haven’t heard from you in recent years. They may have forgotten you (this is why you need to stay in touch and top of mind) and your account may get flagged for sending spam mail.
3. Send out monthly emails. Share engaging information, trends in remodeling, etc. The goal is to remind them each month that you’re still there and ready to help them with their next project.
4. Be consistent. Set a calendar reminder to regularly add new leads, clients, trade partners, etc. to your mailing list. Decide what works best for you (monthly? quarterly?) them implement it!
Your list is important! Build it and utilize it regularly. It is well worth the effort.
If this is something you struggle to implement, we are here to help!
Try Remodelers AutoPilot this month for only $1!
My team and I will walk you through the set-up steps of getting your email list all set and imported, customize your email newsletter design, write the content and load your first email up, and get your email sent out for you.
It’s a perfect fit for remodelers who specialize in kitchens/bathrooms/additions and want to solve this major problem of staying in touch with your previous clients to help you drive more repeat and referral business.
Your client list is your most valuable marketing asset. Make sure you’re not neglecting them.