A remodeling client of mine started 2018 with 6 Google reviews.
By the end of the year, they had 23.
This is great for building know, like, and trust. To help with local rankings/SEO. It’s important and solid marketing!
The question is: How did they do it?
Here’s how, in their own words:
“We started the year with 6 reviews and it was a goal of mine to get us to over 20. We ended up with 23. I created a spreadsheet that I use to track potential reviews and I schedule to send an email to everyone that we would want to review us. I email each potential reviewer about 4 times before I drop them off of the list. I keep track of each time I send a request as well. We also ask for different reviews throughout the process and during our closing, we discuss that we would like to have them leave a review for us on Google and Houzz and ask if they would be willing during that time. We also got our Houzz reviews from 4 at the beginning of the year to 18 that we have now.
I think the biggest thing is just being persistent and not being afraid to ask multiple times.
When people do take the time to leave a review, I send them a Thank You Card with a $10 Biggby Gift Card. This is not mentioned in our request as we don’t want to turn the review into a “paid review” but just a follow up to say thank you to them for taking the time to help us out.”
Ask. Ask again. Follow-up! Your clients are willing to do it – be respectful, but persistent in your follow-up.
The biggest hurdle with Google Reviews is they need to login to a Google account. Look at your list of previous clients. If their email ends in @gmail.com – that means they already have an account and it will be quicker and easier for them.
One final thought:
If your client leaves a review on Houzz or somewhere other then Google. Or they email, text, or fill out an end of project survey – and what they wrote you could be a great review. When you request they leave a Google review – include in your request what they already wrote you! Make it easy for them to just copy/paste it.
Set a goal for how many you’re going to secure in 2019 and go make it happen!
P.S. Have you been listening to the Remodelers On The Rise podcast? Check it out here.